Top Ads on Journal La Croix

Journal La Croix Background Introduction:

Un regard humain et chrétien sur l'actualité Page Facebook du quotidien La Croix et de son site Internet www.la-croix.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Journal La Croix has been advertising and marketing on Facebook for many years. And Journal La Croix has placed 49 of ads on the Facebook platform in the last month. In the past few years,Journal La Croix has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Journal La Croix on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Journal La Croix. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Journal La Croix.

BigSpy

1.Journal La Croix Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Journal La Croix  Journal La Croix  Journal La Croix
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Journal La Croix Marketing Objectives Analysis: 

Journal La Croix has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Journal La Croix best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Journal La Croix Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A partir de 1 €  La Croix numérique + le magazine pour 1€ A partir de 1 € 
Ad Copy Text  Découvrez l'offre spéciale été, pour suivre l’actualité avec LA CROIX Numérique  L'actu chaque jour en illimité sur La Croix et la déconnexion d'un magazine du week-end  Découvrez nos offres sans engagement, pour profiter de tous les contenus en illimité.
Link Description  N/A  N/A  N/A
Website Link  www.la-croix.com  librairie.la-croix.com  librairie.la-croix.com
CTA  SUBSCRIBE  SUBSCRIBE  SUBSCRIBE
Text Word Count 87  89  87
Like 0  180  122

Journal La Croix Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Journal La Croix Top 1 ads got 0 likes. Journal La Croix uses a sentence with the finishing touch title: “A partir de 1 €”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Journal La Croix shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Journal La Croix should continue to optimize the ad content.

3.Journal La Croix Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-06-12-2020-06-18  2020-05-10-2020-06-16  2020-05-10-2020-06-15
Landing Page Link  https://www.la-croix.com/abonnement  https://librairie.la-croix.com/direct/19485?utm_source=facebook&utm_medium=socialad&utm_campaign=Effi+-+LaCroix+-+Remarketing&utm_content=GIF+-+Hors+Religion+-+Deconfinement+-11052020&fbclid=IwAR2RDxhPkspOftOCqm4Gr6cTXTsaXzH5q2pmMRzq0Io4MXxSGoOepTp_SSc   https://librairie.la-croix.com/direct/18891?utm_source=facebook&utm_medium=socialad&utm_campaign=Effi+-+LaCroix+-+Remarketing&utm_content=MPA+-+2020+-11052020+-+Offres+-+VLC+-+Copy&fbclid=IwAR3rN3G904iQM-Pn1khWd6BzYBaWmrAdnnScbE5lDNmYh__IJJ_HHoTw-R0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Journal La Croix are successful.

Journal La Croix Creative Analysis: 

Journal La Croix placed a Carousel ad in 2020-06-12-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Journal La Croix Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Portuguese  French  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Journal La Croix has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Journal La Croix Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-18  2020-05-10-2020-06-16  2020-05-10-2020-06-15
During  7 days  38 days 37 days 
Like  0  180  122
Share  0  13  6
Comment  0  16  7

Advertising effectiveness is a direct manifestation of advertising. Journal La Croix ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Journal La Croix, helping Journal La Croix to grasp the ad data more clearly.