Top Ads on Jot

Jot Background Introduction:

With Jot Ultra Coffee, you can get the purest, most concentrated coffee delivered directly to your doorstep. Available only at jot.co.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Jot has been advertising and marketing on Facebook for many years. And Jot has placed 173 of ads on the Facebook platform in the last month. In the past few years,Jot has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Jot on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Jot. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Jot.

BigSpy

1.Jot Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Jot  Jot  Jot
Page Categories  Retail Company  Food & Beverage  Food & Beverage
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

Jot Marketing Objectives Analysis: 

Jot has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Jot best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Jot Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  vidaXL suņu gulta ar spilvenu, 50x33x35 cm, pelēka, dabÄ«gs vÄ«tols  Jot Ultra Coffee Try Jot Ultra Coffee 
Ad Copy Text  Bezmaksas piegāde visā valstī 4-5 dienu laikā! Svinam +4 gadus Latvijā! Pērciet tagad!  "Thanks Jot for bringing good flavor to my home, guess I easily upgraded to a great home barista "  One tablespoon of Jot makes the perfect cup of coffee.
Link Description  N/A  We developed a way to extract the best of every coffee bean into a liquid 20x more concentrated than traditional coffee. The result is Ultra Coffee: pure coffee that transforms into anything you desire – espresso, americano, cappuccino, you name it – in seconds.  N/A
Website Link  www.vidaxl.lv  www.jot.co  jot.co
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 93  98  54
Like 0  343  50

Jot Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Jot Top 1 ads got 0 likes. Jot uses a sentence with the finishing touch title: “vidaXL suņu gulta ar spilvenu, 50x33x35 cm, pelēka, dabÄ«gs vÄ«tols”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Jot shared 93 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Jot should continue to optimize the ad content.

3.Jot Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-03-31-2020-06-18  2020-05-18-2020-06-17  2020-05-19-2020-06-13
Landing Page Link  https://www.vidaxl.lv/e/8718475947868/vidaxl-zvilnis-melns-un-balts-audums?utm_source=vidaxl_facebook&utm_medium=social_media&utm_campaign=LV:+All+products&utm_content=LV:+All+products&fbclid=IwAR35QJNbdms4R97NWRr6_eNIZ5eG2j0PC8Fs5MYbg8fM1m4OtrANJozMR4I  https://jot.co/   https://jot.co/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Jot are successful.

Jot Creative Analysis: 

Jot placed a Carousel ad in 2020-03-31-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Jot Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Latvia  United States  N/A
Language  Latvian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Jot has the best conversion in Latvia, and can advertise more in Latvia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Jot Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-31-2020-06-18  2020-05-18-2020-06-17  2020-05-19-2020-06-13
During  80 days  31 days 26 days 
Like  0  343  50
Share  62  56  9
Comment  0  112  21

Advertising effectiveness is a direct manifestation of advertising. Jot ‘s Top 1 ad received 0 likes, 62 shares, 0 comments in just 80 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Jot, helping Jot to grasp the ad data more clearly.