Top Ads on John Lewis & Partners
John Lewis & Partners Background Introduction:
Welcome to the John Lewis & Partners Facebook page for updates on what we're up to. Our expert Partners are never far away if you have a question.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
John Lewis & Partners has been advertising and marketing on Facebook for many years. And John Lewis & Partners has placed 120 of ads on the Facebook platform in the last month. In the past few years,John Lewis & Partners has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for John Lewis & Partners on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for John Lewis & Partners. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from John Lewis & Partners.
1.John Lewis & Partners Top 3 Ads Basic Understanding
|Name||John Lewis & Partners||John Lewis & Partners||John Lewis & Partners|
|Page Categories||Retail Company||Company||Retail Company|
John Lewis & Partners Marketing Objectives Analysis:
John Lewis & Partners has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. John Lewis & Partners best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.John Lewis & Partners Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||John Lewis & Partners||Gucci Guilty||John Lewis & Partners|
|Ad Copy Text||Our customers love the new Nespresso Vertuo Next. ☕️ Explore the range at John Lewis and Partner...||Gucci Guilty Pour Homme fragrances from Gucci Beauty revel in the notion of men who are truly libera...||Give working from home an upgrade with Windows 10. Shop the latest in laptops and make it happen wi...|
|Text Word Count||135||231||113|
John Lewis & Partners Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. John Lewis & Partners Top 1 ads got 2306 likes. John Lewis & Partners uses a sentence with the finishing touch title: “John Lewis & Partners”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. John Lewis & Partners shared 135 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. John Lewis & Partners should continue to optimize the ad content.
3.John Lewis & Partners Top 3 Ads Creative Selection
|Landing Page Link||https://www.johnlewis.com/search?search-term=nespresso+vertuo&suggestion=true&fbclid=IwAR1XA4Mp2x6G1LKgTppRMmHWOnq4LlFmo28KHg5Xg89viCN9NXQVfM2QFLk||https://www.johnlewis.com/gucci-guilty-pour-homme-eau-de-parfum/p5051397?searchTerm=guilty+pour+homme?utm_source=facebook_uk&utm_medium=display_social&utm_campaign=coty_Guilty_PH_EDP&utm_content=FB_Multi_Product_Carousel-1_CP_Guilty_PH_EDP_EDT_2_CP_Guilty_PH_EDP_3_BTS_Lifestyle_Guilty_Absolute_4_Lifestyle_Guilty_Cologne||https://www.johnlewis.com/browse/electricals/laptops-macbooks/view-all-laptops-macbooks/windows-10/_/N-a8fZ1z0i0qv?tmad=c&tmcampid=70&s_smcid=FB20200605_MicrosoftConversion____&fbclid=IwAR39o_bH7DWnLG_o6mmpyqBt_S7lgR6TdRUY-JLy6K4D5Shg4fvvfFcAia8|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by John Lewis & Partners are successful.
John Lewis & Partners Creative Analysis:
John Lewis & Partners placed a Carousel ad in 2020-06-03-2020-06-17, and got 2306 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.John Lewis & Partners Top 3 Ads Audience Analysis:
|Country||United Kingdom||United Kingdom||N/A|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
John Lewis & Partners has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.John Lewis & Partners Top 3 Ads Performance Display
|During||15 days||14 days||8 days|
Advertising effectiveness is a direct manifestation of advertising. John Lewis & Partners ‘s Top 1 ad received 2306 likes, 33 shares, 181 comments in just 15 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for John Lewis & Partners, helping John Lewis & Partners to grasp the ad data more clearly.