Top Ads on Jo Malone London

Jo Malone London Background Introduction:

Bespoke British Fragrance House. Understated. Unexpected. Always Appreciated.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Jo Malone London has been advertising and marketing on Facebook for many years. And Jo Malone London has placed 274 of ads on the Facebook platform in the last month. In the past few years,Jo Malone London has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Jo Malone London on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Jo Malone London. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Jo Malone London.


1.Jo Malone London Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Jo Malone London  Jo Malone London  Jo Malone London
Page Categories  Shopping & Retail  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Jo Malone London Marketing Objectives Analysis: 

Jo Malone London has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Jo Malone London best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Jo Malone London Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  JO MALONE LONDON LIME BASIL & MANDARIN BODY & HAND WASH 100ml  ซื้อครบ 4,500 บาท Código: TIMEFORME 
Ad Copy Text  Αποκτήστε ΔΩΡΟ το αγαπημένο σας Body Crème της Jo Malone London με ...  -  Uno de nuestros geles de cuerpo y manos de regalo con sus compras superiores a 120€
Link Description  N/A  รับ Limited Edition Box Wrap และ โคโลญจน์ 9 มล.  N/A
Website Link
Text Word Count 133  1238  85
Like 0  8  76

Jo Malone London Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Jo Malone London Top 1 ads got 0 likes. Jo Malone London uses a sentence with the finishing touch title: “JO MALONE LONDON LIME BASIL & MANDARIN BODY & HAND WASH 100ml”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Jo Malone London shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Jo Malone London should continue to optimize the ad content.

3.Jo Malone London Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-15-2020-06-20  2020-06-16-2020-06-18  2020-06-16-2020-06-18
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:20766262306,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592401971,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157056168702307%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:20766262306,%22page_id%22:20766262306,%22post_id%22:10157056168702307,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Jo Malone London are successful.

Jo Malone London Creative Analysis: 

Jo Malone London placed a Carousel ad in 2020-06-15-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Jo Malone London Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  N/A  N/A
Language  Somali  Thai  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Jo Malone London has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Jo Malone London Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-06-16-2020-06-18  2020-06-16-2020-06-18
During  6 days  3 days 3 days 
Like  0  8  76
Share  0  2  2
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Jo Malone London ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Jo Malone London, helping Jo Malone London to grasp the ad data more clearly.