Top Ads on Jardín Botánico de Medellín

Jardín Botánico de Medellín Background Introduction:

Museo vivo de 13,2 hectáreas con colecciones vivas de plantas. Espacio para el encuentro ciudadano.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Jardín Botánico de Medellín has been advertising and marketing on Facebook for many years. And Jardín Botánico de Medellín has placed 3 of ads on the Facebook platform in the last month. In the past few years,Jardín Botánico de Medellín has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Jardín Botánico de Medellín on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Jardín Botánico de Medellín. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Jardín Botánico de Medellín.

BigSpy

1.Jardín Botánico de Medellín Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Jardín Botánico de Medellín  Jardín Botánico de Medellín  Jardín Botánico de Medellín
Page Categories  Botanical Garden  Botanical Garden  Botanical Garden
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Jardín Botánico de Medellín Marketing Objectives Analysis: 

Jardín Botánico de Medellín has been operating in Botanical Garden for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Jardín Botánico de Medellín best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Jardín Botánico de Medellín Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Taller Cocteles de Plantas  Taller: Jardines para polinizadores Taller: Explorando e identificando plantas 
Ad Copy Text  En este taller conoceremos las plantas y procesos usados en los licores más populares. Taller para ...  Conoce el maravilloso mundo de los polinizadores, su relación con las plantas y anímate a crea tu ...  En este taller queremos darte las herramientas básicas para que aprendas las características de la...
Link Description  https://bit.ly/2X6srhC  https://bit.ly/2OSHys5  https://bit.ly/2U6uANq
Website Link  bit.ly  bit.ly  bit.ly
CTA  BUY_TICKETS  BUY_TICKETS  BUY_TICKETS
Text Word Count 311  317  339
Like 45  2  51

Jardín Botánico de Medellín Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Jardín Botánico de Medellín Top 1 ads got 45 likes. Jardín Botánico de Medellín uses a sentence with the finishing touch title: “Taller Cocteles de Plantas”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Jardín Botánico de Medellín shared 311 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_TICKETS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Jardín Botánico de Medellín should continue to optimize the ad content.

3.Jardín Botánico de Medellín Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-12-2019-04-23  2019-04-05-2019-04-08  2019-03-29-2019-04-03
Landing Page Link  https://www.botanicomedellin.org/v2_base/index.php?sub_cat=2331&command=ap_secc&ap_secc=viewver&producto=95&ap=35  https://www.botanicomedellin.org/v2_base/index.php?sub_cat=2331&command=ap_secc&ap_secc=viewver&producto=94&ap=35   https://www.botanicomedellin.org/v2_base/index.php?sub_cat=2331&command=ap_secc&ap_secc=viewver&producto=91&ap=35

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Jardín Botánico de Medellín are successful.

Jardín Botánico de Medellín Creative Analysis: 

Jardín Botánico de Medellín placed a Image ad in 2019-04-12-2019-04-23, and got 45 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Jardín Botánico de Medellín Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Colombia  Colombia  Colombia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Jardín Botánico de Medellín has the best conversion in Colombia, and can advertise more in Colombia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Jardín Botánico de Medellín Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-12-2019-04-23  2019-04-05-2019-04-08  2019-03-29-2019-04-03
During  12 days  4 days 6 days 
Like  45  2  51
Share  19  2  24
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Jardín Botánico de Medellín ‘s Top 1 ad received 45 likes, 19 shares, 1 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Jardín Botánico de Medellín, helping Jardín Botánico de Medellín to grasp the ad data more clearly.