Top Ads on Japan Airlines
Japan Airlines Background Introduction:
Official Facebook Page of JAPAN AIRLINES
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Japan Airlines has been advertising and marketing on Facebook for many years. And Japan Airlines has placed 277 of ads on the Facebook platform in the last month. In the past few years,Japan Airlines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Japan Airlines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Japan Airlines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Japan Airlines.
1.Japan Airlines Top 3 Ads Basic Understanding
|Name||Japan Airlines||Japan Airlines||Japan Airlines|
|Page Categories||Airline Company||Airline Company||Airline Company|
Japan Airlines Marketing Objectives Analysis:
Japan Airlines has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Japan Airlines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Japan Airlines Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||ค้นพบอากิตะไปกับเจแปนแอร์ไลน์||Discover Akita with Japan Airlines||Discover Akita with Japan Airlines|
|Ad Copy Text||-||Take in the serenity of Japan's Akita region, far off the loud streets & tourist crowds.||Take in the serenity of Japan's Akita region, far off the loud streets & tourist crowds.|
|Link Description||เว็บไซต์ทางการของ Japan Airlines แนะนําข้อมูลท่องเที่ยวและการเดินทางของอาคิตะ รวมไปถึงข้อมูลสถานที่พัก อาหารในพื...||Looking for Things to do in Akita? Guide to Japan is the useful content of your stay in Japan presented by Japan Airlines (JAL). You can search, choose and reserve your airline tickets and confirm your upcoming flights anytime.||Looking for Things to do in Akita? Guide to Japan is the useful content of your stay in Japan presented by Japan Airlines (JAL). You can search, choose and reserve your airline tickets and confirm your upcoming flights anytime.|
|Text Word Count||294||88||88|
Japan Airlines Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Japan Airlines Top 1 ads got 1415 likes. Japan Airlines uses a sentence with the finishing touch title: “ค้นพบอากิตะไปกับเจแปนแอร์ไลน์”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Japan Airlines shared 294 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Japan Airlines should continue to optimize the ad content.
3.Japan Airlines Top 3 Ads Creative Selection
|Landing Page Link||http://www.th.jal.co.jp/thl/th/guidetojapan/destination/akita/?utm_source=facebook&utm_medium=display&utm_campaign=11_th_inter&utm_content=026_026_202002akita||http://www.th.jal.co.jp/world/en/guidetojapan/destination/akita/?utm_source=facebook&utm_medium=display&utm_campaign=11_th_inter&utm_content=026_026_202002akita||http://www.th.jal.co.jp/thl/th/guidetojapan/destination/akita/?utm_source=facebook&utm_medium=display&utm_campaign=11_th_inter&utm_content=026_026_202002akita|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Japan Airlines are successful.
Japan Airlines Creative Analysis:
Japan Airlines placed a Image ad in 2020-03-10-2020-05-11, and got 1415 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Japan Airlines Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Japan Airlines has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Japan Airlines Top 3 Ads Performance Display
|During||63 days||45 days||15 days|
Advertising effectiveness is a direct manifestation of advertising. Japan Airlines ‘s Top 1 ad received 1415 likes, 13 shares, 9 comments in just 63 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Japan Airlines, helping Japan Airlines to grasp the ad data more clearly.