Top Ads on James River Church

James River Church Background Introduction:

James River Church is a multi-site church that exists to impact the lives of people through relevant teaching, heartfelt worship, and amazing kids programs.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

James River Church has been advertising and marketing on Facebook for many years. And James River Church has placed 14 of ads on the Facebook platform in the last month. In the past few years,James River Church has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for James River Church on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for James River Church. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from James River Church.

BigSpy

1.James River Church Top 3 Ads Basic Understanding

   top1  top2  top3
Name  James River Church  James River Church  James River Church
Page Categories  Pentecostal Church  Pentecostal Church  Pentecostal Church
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

James River Church Marketing Objectives Analysis: 

James River Church has been operating in Pentecostal Church for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. James River Church best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.James River Church Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  James River Kids Camp  James River Kids Camp James River Kids Camp 
Ad Copy Text  Be the hero and beat the summer blues this year by signing your kids up for James River Kids Camp! ...  Give your kids the experience of a lifetime at James River Church Summer Kids Camp. Each year kids c...  Make this summer one that your kids will remember forever! You will be investing in their future whi...
Link Description  Give your kids the experience of a lifetime at James River Church Summer Kids Camp. Each year kids come back saying this was the BEST WEEK of their summer. This is a faith-based camp for boys and girls who have completed second through fifth grade in Spring 2019. Each day kids will experience exciting chapels featuring hilarious skits, fun music, and learning more about the Bible. Camp activities include hiking, swimming, canoeing, team-building challenges and crazy team competitions (some of them very muddy)! Choose from five overnight camp options that run May 29–June 20. These camps are perfect for a child’s first summer camp experience! Call 417-581-5433 or visit jamesriver.church/kids-camps to learn more today.  This is a faith-based camp for boys and girls who have completed second through fifth grade in Spring 2019. Each day kids will experience exciting chapels featuring hilarious skits, fun music, and learning more about the Bible. Camp activities include hiking, swimming, canoeing, team-building challenges and crazy team competitions (some of them very muddy)! Choose from five overnight camp options that run May 29–June 20. These camps are perfect for a child’s first summer camp experience! Call 417-581-5433 or visit jamesriver.church/kids-camps to learn more today.  Give your kids the experience of a lifetime at James River Church Summer Kids Camp. Each year kids come back saying this was the BEST WEEK of their summer. This is a faith-based camp for boys and girls who have completed second through fifth grade in Spring 2019. Each day kids will experience exciting chapels featuring hilarious skits, fun music, and learning more about the Bible. Camp activities include hiking, swimming, canoeing, team-building challenges and crazy team competitions (some of them very muddy)! Choose from five overnight camp options that run May 29–June 20. These camps are perfect for a child’s first summer camp experience! Call 417-581-5433 or visit jamesriver.church/kids-camps to learn more today.
Website Link  jamesriver.org  jamesriver.org  jamesriver.church
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 260  210  292
Like 10  52  8

James River Church Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. James River Church Top 1 ads got 10 likes. James River Church uses a sentence with the finishing touch title: “James River Kids Camp”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. James River Church shared 260 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. James River Church should continue to optimize the ad content.

3.James River Church Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2019-05-02-2019-05-08  2019-05-02-2019-05-08  2019-05-02-2019-05-08
Landing Page Link  https://jamesriver.church/kids-camps?utm_source=Facebook&utm_medium=2019KidsCamp  https://jamesriver.church/kids-camps?utm_source=Facebook&utm_medium=2019KidsCamp   https://jamesriver.church/kids-camps?utm_source=Facebook&utm_medium=2019KidsCamp

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by James River Church are successful.

James River Church Creative Analysis: 

James River Church placed a Video ad in 2019-05-02-2019-05-08, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.James River Church Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

James River Church has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.James River Church Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-02-2019-05-08  2019-05-02-2019-05-08  2019-05-02-2019-05-08
During  7 days  7 days 7 days 
Like  10  52  8
Share  4  22  1
Comment  1  6  2

Advertising effectiveness is a direct manifestation of advertising. James River Church ‘s Top 1 ad received 10 likes, 4 shares, 1 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for James River Church, helping James River Church to grasp the ad data more clearly.