Top Ads on JUST EAT Italia

JUST EAT Italia Background Introduction:

Ristoranti a domicilio con un click! - http://www.justeat.it - Seguici anche su Twitter http://twitter.com/JustEat_it

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

JUST EAT Italia has been advertising and marketing on Facebook for many years. And JUST EAT Italia has placed 172 of ads on the Facebook platform in the last month. In the past few years,JUST EAT Italia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for JUST EAT Italia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for JUST EAT Italia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from JUST EAT Italia.

BigSpy

1.JUST EAT Italia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  JUST EAT Italia  JUST EAT Italia  JUST EAT Italia
Page Categories  Food & Beverage  Food & Beverage  Food & Beverage
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

JUST EAT Italia Marketing Objectives Analysis: 

JUST EAT Italia has been operating in Food & Beverage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. JUST EAT Italia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.JUST EAT Italia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  JUST EAT Italia  JUST EAT Italia Ordina quando e dove vuoi 
Ad Copy Text  no setting  Preferiresti...  no setting
Link Description  SarĂ  sicuramente condita con caviale, tartufo, oro e...lacrime di unicorno  Preferiresti...  N/A
Website Link  www.facebook.com  www.facebook.com  play.google.com
CTA      SHOP_NOW
Text Word Count 0  15  0
Like 0  118  92

JUST EAT Italia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. JUST EAT Italia Top 1 ads got 0 likes. JUST EAT Italia uses a sentence with the finishing touch title: “JUST EAT Italia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. JUST EAT Italia shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. JUST EAT Italia should continue to optimize the ad content.

3.JUST EAT Italia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-18  2020-06-02-2020-06-18  2020-02-27-2020-06-18
Landing Page Link  https://www.facebook.com/justeatitaly/?refid=28&_ft_=adid.23844748685860245:qid.6839806905989954429:mf_story_key.711133378791987855:is_sponsored.1:ei.AI@AQLk1wJ5xNcqzfcBqI27phs-vIEiW3exPzXoap1AeUVHFdcgAmfMB-5dVSz1UWXVp31rUqMzcKXIm2iyxtnmeODk:top_level_post_id.10158450491306399:content_owner_id_new.54868701398:page_id.54868701398:src.22:photo_id.10158450491306399:story_location.5:story_attachment_style.photo:view_time.1592516441:filter.h_nor:tds_flgs.3:actrs.54868701398:page_insights.%7B%2254868701398%22:%7B%22page_id%22:54868701398,%22page_id_type%22:%22page%22,%22actor_id%22:54868701398,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1591116589,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B10158450491306399%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:54868701398,%22page_id%22:54868701398,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/justeatitaly/?refid=28&_ft_=adid.23844748675710245:qid.6839602319618659684:mf_story_key.-9066239605179393625:is_sponsored.1:ei.AI@AQKdsS__8kRy3WDKtFEdXmcF88ksxh4x4Rz7bIA9BnOap8sv5YLbMxmPZiYBNKVcrbRhEr3x7lUZQbhkDXBGqWNf:top_level_post_id.10158450489611399:content_owner_id_new.54868701398:page_id.54868701398:src.22:photo_id.10158450489611399:story_location.5:story_attachment_style.photo:view_time.1592468699:filter.h_nor:tds_flgs.3:actrs.54868701398:page_insights.%7B%2254868701398%22:%7B%22page_id%22:54868701398,%22page_id_type%22:%22page%22,%22actor_id%22:54868701398,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1591116584,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B10158450489611399%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:54868701398,%22page_id%22:54868701398,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   https://play.google.com/store/apps/details?id=com.justeat.app.it

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by JUST EAT Italia are successful.

JUST EAT Italia Creative Analysis: 

JUST EAT Italia placed a Image ad in 2020-06-18-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.JUST EAT Italia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Italy
Language  Italian  Romanian  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

JUST EAT Italia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.JUST EAT Italia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-02-2020-06-18  2020-02-27-2020-06-18
During  1 days  17 days 112 days 
Like  0  118  92
Share  0  5  2
Comment  0  38  1

Advertising effectiveness is a direct manifestation of advertising. JUST EAT Italia ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for JUST EAT Italia, helping JUST EAT Italia to grasp the ad data more clearly.