Top Ads on JR東日本

JR東日本 Background Introduction:

JR東日本の公式Facebookページです。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

JR東日本 has been advertising and marketing on Facebook for many years. And JR東日本 has placed 52 of ads on the Facebook platform in the last month. In the past few years,JR東日本 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for JR東日本 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for JR東日本. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from JR東日本.

BigSpy

1.JR東日本 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  JR東日本  JR東日本  JR東日本
Page Categories  Company  Company  Railroad Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

JR東日本 Marketing Objectives Analysis: 

JR東日本 has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. JR東日本 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.JR東日本 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  「ビュー・スイカ」カード入会キャンペーン実施中!  「ビュー・スイカ」カード入会キャンペーン実施中! JR東日本 
Ad Copy Text  -  -  JR東日本 横浜支社の公式Facebookページです。 神奈川エリア・伊豆エリア...
Link Description  N/A  N/A  JR東日本横浜支社の公式Facebookアカウントです。 神奈川エリア・伊豆エリアを中心に、おでかけ情報を発信していきます。
Website Link  www.jreast.co.jp  www.jreast.co.jp  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LIKE_PAGE
Text Word Count 247  247  163
Like 1  7  2205

JR東日本 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. JR東日本 Top 1 ads got 1 likes. JR東日本 uses a sentence with the finishing touch title: “「ビュー・スイカ」カード入会キャンペーン実施中!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. JR東日本 shared 247 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. JR東日本 should continue to optimize the ad content.

3.JR東日本 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-04-23-2020-05-02  2020-04-23-2020-05-02  2020-03-26-2020-03-26
Landing Page Link  https://www.jreast.co.jp/card/campaign/adm/viewsuica.html?utm_source=facebook&utm_medium=cpm&utm_campaign=proper_sns_200501  https://www.jreast.co.jp/card/campaign/adm/viewsuica.html?utm_source=facebook&utm_medium=cpm&utm_campaign=proper_sns_200501   https://www.facebook.com/jreast.yokohama.jp/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by JR東日本 are successful.

JR東日本 Creative Analysis: 

JR東日本 placed a Video ad in 2020-04-23-2020-05-02, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.JR東日本 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Japan  Japan  Vietnam
Language  Japanese  Japanese  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

JR東日本 has the best conversion in Japan, and can advertise more in Japan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.JR東日本 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-23-2020-05-02  2020-04-23-2020-05-02  2020-03-26-2020-03-26
During  10 days  10 days 1 days 
Like  1  7  2205
Share  0  0  7
Comment  0  0  7

Advertising effectiveness is a direct manifestation of advertising. JR東日本 ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for JR東日本, helping JR東日本 to grasp the ad data more clearly.