Top Ads on JOHNSON'S baby

JOHNSON'S baby Background Introduction:

Welcome to the JOHNSON'S® baby Facebook page! You can tell us what's on your mind and get updates on contests and everything that's new with JOHNSON'S®.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

JOHNSON'S baby has been advertising and marketing on Facebook for many years. And JOHNSON'S baby has placed 240 of ads on the Facebook platform in the last month. In the past few years,JOHNSON'S baby has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for JOHNSON'S baby on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for JOHNSON'S baby. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from JOHNSON'S baby.

BigSpy

1.JOHNSON'S baby Top 3 Ads Basic Understanding

   top1  top2  top3
Name  JOHNSON'S baby  JOHNSON'S baby  JOHNSON'S baby
Page Categories  Baby Goods/Kids Goods  Baby Goods/Kids Goods  Baby Goods/Kids Goods
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

JOHNSON'S baby Marketing Objectives Analysis: 

JOHNSON'S baby has been operating in Baby Goods/Kids Goods for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. JOHNSON'S baby best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.JOHNSON'S baby Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  JOHNSON'S baby  JOHNSON'S baby Johnson’sⓇ Bedtime® 
Ad Copy Text  La pureza de los niños nos inspiró a transformarnos, con formulas 100% suaves, sin parabenos, sulf...  Hello mommies and daddies, are you expecting baby soon? Wondering how childbirth has changed during ...  A gentle massage with Johnson's Bedtime® baby lotion + quiet swaddle time = * *Our 3-step routine ...
Link Description  N/A  Hello mommies and daddies, are you expecting baby soon? Wondering how childbirth has changed during these times? Not to worry! The Johnson's School of Gentle series is back to answer your questions about GIVING BIRTH IN THE TIME OF COVID-19. We've invited two doctor-experts, Dr. Kristine Tangco and Dr. Lourraine Co, together with celebrity mombassador Saab Magalona-Bacarro for an afternoon of learning! Catch us LIVE at the Johnson's FB Page and on Shopee on Monday, June 22 at 2PM!  The #1 choice of hospitals
Website Link  baby-ecom.com  www.facebook.com  www.walmart.com
CTA  SHOP_NOW    SHOP_NOW
Text Word Count 177  489  176
Like 255  576  396

JOHNSON'S baby Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. JOHNSON'S baby Top 1 ads got 255 likes. JOHNSON'S baby uses a sentence with the finishing touch title: “JOHNSON'S baby”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. JOHNSON'S baby shared 177 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. JOHNSON'S baby should continue to optimize the ad content.

3.JOHNSON'S baby Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-17-2020-06-20  2020-06-16-2020-06-18  2020-05-26-2020-06-18
Landing Page Link  https://baby-ecom.com/?utm_source=1701,11567&utm_medium=Facebook&utm_campaign=baby  https://www.facebook.com/212229422177214/posts/3082883688445092/   https://www.walmart.com/ip/Johnson-s-Bedtime-Baby-Lotion-with-NaturalCalm-Aromas-13-6-fl-oz/492908146?selected=true&fbclid=IwAR3I7d1Rjydvf00Eu7u9DgsDJN2wHg_lQ39mKqOXy9jZ84sJ_ehPjdlEMWE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by JOHNSON'S baby are successful.

JOHNSON'S baby Creative Analysis: 

JOHNSON'S baby placed a Video ad in 2020-06-17-2020-06-20, and got 255 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.JOHNSON'S baby Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Venezuela  N/A  United States
Language  Somali  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

JOHNSON'S baby has the best conversion in Venezuela, and can advertise more in Venezuela in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.JOHNSON'S baby Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-16-2020-06-18  2020-05-26-2020-06-18
During  4 days  3 days 24 days 
Like  255  576  396
Share  22  70  76
Comment  3  11  59

Advertising effectiveness is a direct manifestation of advertising. JOHNSON'S baby ‘s Top 1 ad received 255 likes, 22 shares, 3 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for JOHNSON'S baby, helping JOHNSON'S baby to grasp the ad data more clearly.