Top Ads on JK Travel
JK Travel Background Introduction:
www.jk.com.mk 047 220 248; 02 6 149 899; 032 609 221
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
JK Travel has been advertising and marketing on Facebook for many years. And JK Travel has placed 35 of ads on the Facebook platform in the last month. In the past few years,JK Travel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for JK Travel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for JK Travel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from JK Travel.
1.JK Travel Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | JK Travel | JK Travel | JK Travel |
| Page Categories | Travel Agency | Travel Agency | Travel Agency |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | wordpress | wordpress | wordpress |
JK Travel Marketing Objectives Analysis:
JK Travel has been operating in Travel Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. JK Travel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.JK Travel Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | JK Travel | Песокот и морето не се опасни за заразување од Ковид-19, сметаат грчки експерти | На летување од средината на јуни - Грција најави отварање на вратата само за туристи од држави кои имаат добри бројки со справување со па |
| Ad Copy Text | - | no setting | На летување од средината на јуни |
| Link Description | Ова лето ја откриваме Македонија... Да ги посетиме скриените локации, да искусиме нови нешта учејќи преку старите традиции... ЈК Травел подготви специјални пакети со туристички локации и искуства за кои многумина од нас воопшто не слушнале. #Македонијакакваштонејазнаш | Оваа година е толку безбедно да се легне на песок, колку што беше лани и преклани, но и пред десет години, вели професорката по морска микробиологија на Универзитет .... | -Македонските туристички агенции најавија официјален почеток со работа на 4 мај и враќање кон нормалните работни обврски кои ќе значат подготвување за годинашната... |
| Website Link | www.jk.com.mk | a1on.mk | bitolanews.mk |
| CTA | LEARN_MORE | LEARN_MORE | LEARN_MORE |
| Text Word Count | 492 | 0 | 60 |
| Like | 48 | 0 | 293 |
JK Travel Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. JK Travel Top 1 ads got 48 likes. JK Travel uses a sentence with the finishing touch title: “JK Travel”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. JK Travel shared 492 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. JK Travel should continue to optimize the ad content.
3.JK Travel Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Image |
| Ad Time | 2020-06-16-2020-06-18 | 2020-05-08-2020-05-09 | 2020-04-25-2020-04-30 |
| Landing Page Link | https://jk.com.mk/ | https://a1on.mk/region1/pesokot-i-moreto-ne-se-opasni-za-zarazuvanje-od-kovid-19-smetaat-grchki-eksperti/ | https://bitolanews.mk/2020/04/26/%D0%BD%D0%B0-%D0%BB%D0%B5%D1%82%D1%83%D0%B2%D0%B0%D1%9A%D0%B5-%D0%BE%D0%B4-%D1%81%D1%80%D0%B5%D0%B4%D0%B8%D0%BD%D0%B0%D1%82%D0%B0-%D0%BD%D0%B0-%D1%98%D1%83%D0%BD%D0%B8-%D0%B3%D1%80%D1%86%D0%B8%D1%98/ |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by JK Travel are successful.
JK Travel Creative Analysis:
JK Travel placed a Image ad in 2020-06-16-2020-06-18, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.JK Travel Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Macedonia | N/A | Macedonia |
| Language | Macedonian | Macedonian | Macedonian |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
JK Travel has the best conversion in Macedonia, and can advertise more in Macedonia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.JK Travel Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-06-16-2020-06-18 | 2020-05-08-2020-05-09 | 2020-04-25-2020-04-30 |
| During | 3 days | 2 days | 6 days |
| Like | 48 | 0 | 293 |
| Share | 3 | 0 | 26 |
| Comment | 3 | 0 | 16 |
Advertising effectiveness is a direct manifestation of advertising. JK Travel ‘s Top 1 ad received 48 likes, 3 shares, 3 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for JK Travel, helping JK Travel to grasp the ad data more clearly.