Top Ads on JFrog

JFrog Background Introduction:

JFrog has changed the way coders are building, managing and distributing software. www.jfrog.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

JFrog has been advertising and marketing on Facebook for many years. And JFrog has placed 112 of ads on the Facebook platform in the last month. In the past few years,JFrog has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for JFrog on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for JFrog. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from JFrog.

BigSpy

1.JFrog Top 3 Ads Basic Understanding

   top1  top2  top3
Name  JFrog  JFrog  JFrog
Page Categories  Software Company  Software Company  Software Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

JFrog Marketing Objectives Analysis: 

JFrog has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. JFrog best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.JFrog Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Webinar: DEVSECOPS FOR KUBERNETES-BASED APPLICATIONS  Webinar: INTRODUCTION TO ARTIFACTORY ON THE JFROG PLATFORM JFrog 
Ad Copy Text  Enable continuous security while orchestrating your containerized applications in Kubernetes. Join S...  Learn Artifactory tips and tricks for improving developer productivity and CI/CD best practices. Joi...  Tap into the JFrog Docker challenge and win an exclusive T-shirt. Set up local, remote, and virtual ...
Link Description  June 25th | 11:00 AM CET  June 24th | 11:00 AM CET / 2:30 PM IST  N/A
Website Link  leap.jfrog.com  leap.jfrog.com  www.facebook.com
CTA  SIGN_UP  SIGN_UP  
Text Word Count 185  158  258
Like 14  80  324

JFrog Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. JFrog Top 1 ads got 14 likes. JFrog uses a sentence with the finishing touch title: “Webinar: DEVSECOPS FOR KUBERNETES-BASED APPLICATIONS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. JFrog shared 185 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. JFrog should continue to optimize the ad content.

3.JFrog Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-20  2020-06-15-2020-06-20  2020-05-02-2020-06-20
Landing Page Link  https://leap.jfrog.com/WN-2020-06-DevSecOps-for-Kubernetes-based-Applications-EMEA-LP.html?utm_source=facebook&utm_medium=cpm&utm_campaign=Boosted+Post+%7C+MOB+%7C+Webinar+%7C+DEVSECOPS+FOR+KUBERNETES-BASED+APPLICATIONS+%7C+EMEA+%7C+20200625&utm_content=DevSecOps+Webinar+6/25+-+EMEA+-+1200x628&utm_term=Interest+%7C+DevOps+%7C+EMEA  https://leap.jfrog.com/WN-2020-06-Introduction-to-Artifactory-JFrog-Platform-EMEA-LP.html   https://www.facebook.com/artifrog/?_sref_=3684938961580207&refid=28&_ft_=adid.6184171459633:qid.6840532030111078064:mf_story_key.-5193292266888200740:is_sponsored.1:ei.AI@AQJYmJy6rog-N6ee38-06_q9pqFHXFqC4AB2dExpA9xIyJ84AXlBpjIyfWQ5VMlEU-wIvBHyunGI55_Y0AmINxg4:top_level_post_id.3684938964913540:content_owner_id_new.217057265035078:page_id.217057265035078:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592684725:filter.h_nor:tds_flgs.3:actrs.217057265035078:page_insights.%7B%22217057265035078%22:%7B%22page_id%22:217057265035078,%22page_id_type%22:%22page%22,%22actor_id%22:217057265035078,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1588367077,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3684938964913540%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:217057265035078,%22page_id%22:217057265035078,%22post_id%22:3684938964913540,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by JFrog are successful.

JFrog Creative Analysis: 

JFrog placed a Image ad in 2020-06-15-2020-06-20, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.JFrog Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines,Bulgaria  Philippines,Bulgaria,Lithuania...  Vietnam
Language  English  English  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

JFrog has the best conversion in Philippines,Bulgaria, and can advertise more in Philippines,Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.JFrog Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-06-15-2020-06-20  2020-05-02-2020-06-20
During  6 days  6 days 50 days 
Like  14  80  324
Share  1  6  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. JFrog ‘s Top 1 ad received 14 likes, 1 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for JFrog, helping JFrog to grasp the ad data more clearly.