Top Ads on JD.com Global

JD.com Global Background Introduction:

Joybuy.com is the global website of JD.com. JD.com is the largest online retail company in China. Listed on NASDAQ in 2014.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

JD.com Global has been advertising and marketing on Facebook for many years. And JD.com Global has placed 36 of ads on the Facebook platform in the last month. In the past few years,JD.com Global has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for JD.com Global on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for JD.com Global. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from JD.com Global.

BigSpy

1.JD.com Global Top 3 Ads Basic Understanding

   top1  top2  top3
Name  JD.com Global  JD.com Global  JD.com Global
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

JD.com Global Marketing Objectives Analysis: 

JD.com Global has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. JD.com Global best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.JD.com Global Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Powerful Mosquito Killer Ultrasonic Repeller Fly Trap Control Insect Repellent Mouse Anti Rodent Bug Reject Home Garden Supplies  Welcome Spring With JOY Welcome Spring With JOY 
Ad Copy Text  STAY AT HOME, best products on sale, ????Up to 10% OFF Buy more>>>https://bit.ly/2VN8YVm  WELCOME SPRING WITH JOY Shop Now>>http://bit.ly/334Pa1H  WELCOME SPRING WITH JOY UP TO $50 OFF with Promo Codes Shop Now>>http://bit.ly/334Pa1H Get $50 OFF o...
Link Description  N/A  Operated by Chinese ecommerce giant, JD.com, Joybuy offers online shoppers a wide selection of smartphones, gaming laptops, consumer electronics, women's clothing, stuffed toys, and more.  N/A
Website Link  www.joybuy.com  bit.ly  bit.ly
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 88  55  468
Like 0  841  494

JD.com Global Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. JD.com Global Top 1 ads got 0 likes. JD.com Global uses a sentence with the finishing touch title: “Powerful Mosquito Killer Ultrasonic Repeller Fly Trap Control Insect Repellent Mouse Anti Rodent Bug Reject Home Garden Supplies”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. JD.com Global shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. JD.com Global should continue to optimize the ad content.

3.JD.com Global Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-04-29-2020-05-03  2020-04-19-2020-04-29  2020-03-14-2020-04-17
Landing Page Link  https://www.joybuy.com/669275581.html?fbclid=IwAR3MyGwMtC_tzTXlVRSphCr3X1muj7NDso_31Hn-3Cn27O2yFTE_Fk7j9Yc  https://www.joybuy.com/sale/pc/WdNfZRmKhwDx.html   https://www.joybuy.com/sale/pc/WdNfZRmKhwDx.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by JD.com Global are successful.

JD.com Global Creative Analysis: 

JD.com Global placed a Carousel ad in 2020-04-29-2020-05-03, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.JD.com Global Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Brazil
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

JD.com Global has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.JD.com Global Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-29-2020-05-03  2020-04-19-2020-04-29  2020-03-14-2020-04-17
During  5 days  11 days 35 days 
Like  0  841  494
Share  0  9  5
Comment  0  30  22

Advertising effectiveness is a direct manifestation of advertising. JD.com Global ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for JD.com Global, helping JD.com Global to grasp the ad data more clearly.