Top Ads on Issuu

Issuu Background Introduction:

The best way for creators of all kinds to build their brands online. Tag your creations: #issuuloves

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Issuu has been advertising and marketing on Facebook for many years. And Issuu has placed 1051 of ads on the Facebook platform in the last month. In the past few years,Issuu has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Issuu on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Issuu. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Issuu.

BigSpy

1.Issuu Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Issuu  Issuu  Issuu
Page Categories  Publisher  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Issuu Marketing Objectives Analysis: 

Issuu has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Issuu best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Issuu Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Connecting Content to People  Connecting Content to People Connecting Content to People 
Ad Copy Text  See why content creators use Issuu - With more than 45 million publications, encompassing 1 trillion...  The Easiest Way to Embed and Control Your Content! ...  We know you're adjusting to working in a more virtual world & the importance of digital content will...
Link Description  Upgrade to Premium today and transform your digital content experience.  Upgrade to Premium today and transform your digital content experience.  Upgrade to Premium today and transform your digital content experience.
Website Link  issuu.com  issuu.com  issuu.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 234  244  668
Like 361  820  815

Issuu Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Issuu Top 1 ads got 361 likes. Issuu uses a sentence with the finishing touch title: “Connecting Content to People”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Issuu shared 234 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Issuu should continue to optimize the ad content.

3.Issuu Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-01-10-2020-06-19  2020-03-24-2020-06-19  2020-03-26-2020-06-18
Landing Page Link  https://issuu.com/tryissuu  https://issuu.com/signin?onLogin=/home/services?utm_source%3Dfacebook%26utm_medium%3Dcpc%26utm_campaign%3DRe-marketing_Embed_Feature%26fbclid%3DIwAR0sn-troOPccv4pPfkWI0mlAj3XxDwinZc0-Le-dbJMex4JqsWO_3TVB0w   https://issuu.com/tryissuu

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Issuu are successful.

Issuu Creative Analysis: 

Issuu placed a Video ad in 2020-01-10-2020-06-19, and got 361 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Issuu Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania,Greece,El Salvador...  Bosnia Hercegovina,Greece  Bosnia Hercegovina,Greece
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Issuu has the best conversion in Lithuania,Greece,El Salvador..., and can advertise more in Lithuania,Greece,El Salvador... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Issuu Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-10-2020-06-19  2020-03-24-2020-06-19  2020-03-26-2020-06-18
During  162 days  88 days 85 days 
Like  361  820  815
Share  30  69  69
Comment  10  25  25

Advertising effectiveness is a direct manifestation of advertising. Issuu ‘s Top 1 ad received 361 likes, 30 shares, 10 comments in just 162 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Issuu, helping Issuu to grasp the ad data more clearly.