Top Ads on IronPlanet

IronPlanet Background Introduction:

IronPlanet® is the leading online marketplace for used heavy equipment.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IronPlanet has been advertising and marketing on Facebook for many years. And IronPlanet has placed 168 of ads on the Facebook platform in the last month. In the past few years,IronPlanet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IronPlanet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IronPlanet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IronPlanet.


1.IronPlanet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IronPlanet  IronPlanet  IronPlanet
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IronPlanet Marketing Objectives Analysis: 

IronPlanet has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IronPlanet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IronPlanet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  2014 Cat 6030 Track Excavator  IronPlanet Europe IronPlanet Europe 
Ad Copy Text  Used Excavators for Sale. Get great deals on used Excavators including 2014 Cat 6030 Track Excavator...  Used Heavy Equipment Sale | Qatar. Get great deals on Excavators, Loaders, Cranes, Forklifts & more ...  Used Heavy Equipment Sale | Qatar. Get great deals on Excavators, Loaders, Cranes, Forklifts & more ...
Link Description  16,835 Hours  N/A  N/A
Website Link
Text Word Count 246  257  257
Like 27  37  215

IronPlanet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IronPlanet Top 1 ads got 27 likes. IronPlanet uses a sentence with the finishing touch title: “2014 Cat 6030 Track Excavator”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IronPlanet shared 246 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IronPlanet should continue to optimize the ad content.

3.IronPlanet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-15-2020-06-19  2020-06-11-2020-06-18  2020-06-11-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IronPlanet are successful.

IronPlanet Creative Analysis: 

IronPlanet placed a Image ad in 2020-06-15-2020-06-19, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IronPlanet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jordan  Lebanon  Lebanon,Iraq
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IronPlanet has the best conversion in Jordan, and can advertise more in Jordan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IronPlanet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-06-11-2020-06-18  2020-06-11-2020-06-18
During  5 days  8 days 8 days 
Like  27  37  215
Share  2  3  4
Comment  5  4  6

Advertising effectiveness is a direct manifestation of advertising. IronPlanet ‘s Top 1 ad received 27 likes, 2 shares, 5 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IronPlanet, helping IronPlanet to grasp the ad data more clearly.