Top Ads on Iowa State Athletics

Iowa State Athletics Background Introduction:

Welcome to the official Facebook page of Iowa State University Athletics! Follow us on Twitter: @CycloneATH, Instagram: CycloneATH, & Snapchat: Cycloneath

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Iowa State Athletics has been advertising and marketing on Facebook for many years. And Iowa State Athletics has placed 15 of ads on the Facebook platform in the last month. In the past few years,Iowa State Athletics has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Iowa State Athletics on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Iowa State Athletics. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Iowa State Athletics.

BigSpy

1.Iowa State Athletics Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Iowa State Athletics  Iowa State Athletics  Iowa State Athletics
Page Categories  School Sports Team  School Sports Team  School Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Iowa State Athletics Marketing Objectives Analysis: 

Iowa State Athletics has been operating in School Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Iowa State Athletics best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Iowa State Athletics Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Click Here To Enter To Win!  Iowa State Athletics Iowa State Student Season Tickets on Sale Now 
Ad Copy Text  Still thinking of what to get your dad for Father's Day? Well, stress no more because Van Wall Equip...  Where will you be during Iowa State’s face off with Kansas? 20 lucky winners will get to witness t...  Cyclone students, thinking about getting season tickets? Order your student season tickets now and...
Link Description  N/A  Where will you be during Iowa State’s face off with Kansas? 20 lucky winners will get to witness the action with free tickets, courtesy of Farm Bureau Financial Services! Be sure to sign up before December 18 >> http://bit.ly/34RKLj4  N/A
Website Link  bit.ly  www.cyclones.com  cyclones.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 291  237  200
Like 179  56  9

Iowa State Athletics Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Iowa State Athletics Top 1 ads got 179 likes. Iowa State Athletics uses a sentence with the finishing touch title: “Click Here To Enter To Win!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Iowa State Athletics shared 291 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Iowa State Athletics should continue to optimize the ad content.

3.Iowa State Athletics Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-12-2020-06-14  2019-12-05-2019-12-17  2019-04-17-2019-04-25
Landing Page Link  https://app.wyng.com/5ed956febfa6d0003c3c995f?fbclid=IwAR1Ecv2oTyQyKWLHC2XO6Z1ongwyzCjh4iztlF4EdQeFZtHbDGgEH9YsmAU  http://www.cyclones.com/?fbclid=IwAR2rI_cL8gT5Fyr_MIsoJDiaWJMvqDDYyrGuM0LT2fwMx4IfhdRls35UO28   http://cyclones.com/studenttickets

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Iowa State Athletics are successful.

Iowa State Athletics Creative Analysis: 

Iowa State Athletics placed a Image ad in 2020-06-12-2020-06-14, and got 179 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Iowa State Athletics Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Iowa State Athletics has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Iowa State Athletics Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-14  2019-12-05-2019-12-17  2019-04-17-2019-04-25
During  3 days  13 days 9 days 
Like  179  56  9
Share  22  9  0
Comment  44  6  0

Advertising effectiveness is a direct manifestation of advertising. Iowa State Athletics ‘s Top 1 ad received 179 likes, 22 shares, 44 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Iowa State Athletics, helping Iowa State Athletics to grasp the ad data more clearly.