Top Ads on Invivox

Invivox Background Introduction:

Invivox – the 1st worldwide platform connecting doctors for in situ trainings. Well known experts are on the platform such Alain Cribier, Arthur Swift, Steven Liew and much more!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Invivox has been advertising and marketing on Facebook for many years. And Invivox has placed 30 of ads on the Facebook platform in the last month. In the past few years,Invivox has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Invivox on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Invivox. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Invivox.

BigSpy

1.Invivox Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Invivox  Invivox  Invivox
Page Categories  Medical & Health  Medical & Health  Medical & Health
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Invivox Marketing Objectives Analysis: 

Invivox has been operating in Medical & Health for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Invivox best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Invivox Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline   Mardi 30 juin à 18h   Webinar GRATUIT Mardi 30 juin Invivox 
Ad Copy Text   Webinar GRATUIT : Quelles mesures prendre pour prévenir l’hypothermie périopératoire dans le ...   Quelles mesures prendre pour prévenir l’hypothermie périopératoire dans le contexte de pandé...  New free webinars organized by SPINEWAY and dedicated to Neurosurgeons are online! Principles of m...
Link Description  ‍⚕️‍⚕️ Anesthésistes, IADE, cadre de bloc opératoire, Hygiénistes, ingénieurs biomédicaux ou encore pharmaciens.  Le maintien de la normothermie périopératoire permet d’éviter un certain nombre de complications postopératoires connues: ✔︎ infections sur site opératoire (ISO), ✔︎ complications cardiovasculaires de type ischémie myocardique, ✔︎ risque hémorragique  N/A
Website Link  invivox.com  invivox.com  bit.ly
CTA  BOOK_TRAVEL  BOOK_TRAVEL  LEARN_MORE
Text Word Count 410  263  352
Like 22  0  49

Invivox Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Invivox Top 1 ads got 22 likes. Invivox uses a sentence with the finishing touch title: “ Mardi 30 juin à 18h”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Invivox shared 410 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Invivox should continue to optimize the ad content.

3.Invivox Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-15-2020-06-20  2020-06-15-2020-06-16  2020-05-27-2020-06-03
Landing Page Link  https://invivox.com/training/detail/MCON43309?utm_source=fb_%7Banesth%7DMO%28saved%29&utm_medium=facebook&utm_campaign=3M_fb_conv3_160620  https://invivox.com/training/detail/MCON43309?utm_source=fb_%7Banesth%7DMO(saved)&utm_medium=facebook&utm_campaign=3M_fb_conv2_160620   https://bit.ly/2XAMZAW

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Invivox are successful.

Invivox Creative Analysis: 

Invivox placed a Image ad in 2020-06-15-2020-06-20, and got 22 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Invivox Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  Morocco  Bangladesh
Language  French  French  Croatian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Invivox has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Invivox Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-06-15-2020-06-16  2020-05-27-2020-06-03
During  6 days  2 days 8 days 
Like  22  0  49
Share  8  0  3
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Invivox ‘s Top 1 ad received 22 likes, 8 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Invivox, helping Invivox to grasp the ad data more clearly.