Top Ads on Intrepid Travel

Intrepid Travel Background Introduction:

Small groups, big adventures. Our style of travel means you’ll stay under the radar, travel the local way, eat the local way and sleep the local way.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Intrepid Travel has been advertising and marketing on Facebook for many years. And Intrepid Travel has placed 142 of ads on the Facebook platform in the last month. In the past few years,Intrepid Travel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Intrepid Travel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Intrepid Travel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Intrepid Travel.

BigSpy

1.Intrepid Travel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Intrepid Travel  Intrepid Travel  Intrepid Travel
Page Categories  Website  Other  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Intrepid Travel Marketing Objectives Analysis: 

Intrepid Travel has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Intrepid Travel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Intrepid Travel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Above the Arctic Circle: Staying with Siberia's nomadic reindeer herders  Family Adventure Travel 15% OFF all trips* 
Ad Copy Text  Above the Arctic Circle: staying with Siberia’s nomadic reindeer herders. Follow the link.  Tips + inspiration for family adventure travel that motivates you to take off on epic adventures wit...  The summer vacation sale starts now. Get 15% OFF all trips* departing April 13 – August 31. Book n...
Link Description  The Nenets have set up camp for us high above the Arctic Circle. They’ve raised the poles and rolled out the canvas, laid down reindeer pelts and stacked firewood inside the stove in preparation for our arrival. Now they wait, tending their herds and weaving lassos.  N/A  Sale ends March 12
Website Link  www.intrepidtravel.com  IntrepidTravelTribe.com  www.intrepidtravel.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 92  200  131
Like 1153  45  14

Intrepid Travel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Intrepid Travel Top 1 ads got 1153 likes. Intrepid Travel uses a sentence with the finishing touch title: “Above the Arctic Circle: Staying with Siberia's nomadic reindeer herders”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Intrepid Travel shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Intrepid Travel should continue to optimize the ad content.

3.Intrepid Travel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-04-21-2020-05-02  2019-10-27-2020-04-22  2020-03-04-2020-03-04
Landing Page Link  https://www.intrepidtravel.com/adventures/nomadic-reindeer-herders-siberia/?fbclid=IwAR1oQFbUCRfWHWAo2RhSwUYzdyBXqokY_V1u9yJA0V7ozxcDjt2NlJXptls  https://www.adventuretravelfam.com/   https://www.intrepidtravel.com/us/current-offer

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Intrepid Travel are successful.

Intrepid Travel Creative Analysis: 

Intrepid Travel placed a Image ad in 2020-04-21-2020-05-02, and got 1153 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Intrepid Travel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh  Canada  N/A
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Intrepid Travel has the best conversion in Bangladesh, and can advertise more in Bangladesh in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Intrepid Travel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-05-02  2019-10-27-2020-04-22  2020-03-04-2020-03-04
During  12 days  179 days 1 days 
Like  1153  45  14
Share  86  8  0
Comment  20  0  1

Advertising effectiveness is a direct manifestation of advertising. Intrepid Travel ‘s Top 1 ad received 1153 likes, 86 shares, 20 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Intrepid Travel, helping Intrepid Travel to grasp the ad data more clearly.