Top Ads on International Duty Free - IDF

International Duty Free - IDF Background Introduction:

Duty free, airport shops at Brussels Airport and Brussels South Charleroi Airport

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

International Duty Free - IDF has been advertising and marketing on Facebook for many years. And International Duty Free - IDF has placed 24 of ads on the Facebook platform in the last month. In the past few years,International Duty Free - IDF has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for International Duty Free - IDF on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for International Duty Free - IDF. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from International Duty Free - IDF.

BigSpy

1.International Duty Free - IDF Top 3 Ads Basic Understanding

   top1  top2  top3
Name  International Duty Free - IDF  International Duty Free - IDF  International Duty Free - IDF
Page Categories  Airport  Airport  Airport
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

International Duty Free - IDF Marketing Objectives Analysis: 

International Duty Free - IDF has been operating in Airport for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. International Duty Free - IDF best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.International Duty Free - IDF Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Discover now!  Ontdek onze winkels hier! Découvrez les magasins ici ! 
Ad Copy Text  Big news! Our new stores at Brussels Airport are finally open! With MAC, Jo Malone and La Mer, our n...  Goed nieuws! Onze nieuwe winkels op Brussels Airport zijn eindelijk open! Met MAC, Jo Malone & La Me...  Grande nouvelle ! Nos deux nouveaux magasins ont enfin ouvert leurs portes à Brussels Airport. Avec...
Link Description  Good news for all fans of MAC, Jo Malone and La Mer. From now on you can find your favourite products in our new boutiques at Brussels Airport! Going on Easter holiday? Pass by one of our new stores, either in terminal A or B, to discover these worldwide leading brands in make-up, perfume and …  Goed nieuws voor alle fans van MAC, Jo Malone en La Mer: vanaf nu vindt u uw favoriete producten in onze nieuwe winkels in Brussels Airport! Gaat u op paasvakantie? Kom langs in één van onze nieuwe winkels om het nieuwe assortiment van deze mondiaal toonaangevende merken te ontdekken. Deze maand h...  Bonne nouvelle pour tous les fans de MAC, Jo Malone et La Mer. A partir de maintenant, vous retrouvez vos produits préférés dans nos nouveaux magasins de Brussels Airport ! Vous partez en vacances de Pâques? Passez par l’un de nos nouveaux magasins pour découvrir la nouvelle gamme de produits...
Website Link  www.idf-dutyfree.com  www.idf-dutyfree.com  www.idf-dutyfree.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 144  161  170
Like 12  24  2

International Duty Free - IDF Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. International Duty Free - IDF Top 1 ads got 12 likes. International Duty Free - IDF uses a sentence with the finishing touch title: “Discover now!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. International Duty Free - IDF shared 144 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. International Duty Free - IDF should continue to optimize the ad content.

3.International Duty Free - IDF Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-10-2019-04-25  2019-04-10-2019-04-25  2019-04-11-2019-04-25
Landing Page Link  https://www.idf-dutyfree.com/fr/mac-jo-malone-la-mer/  https://www.idf-dutyfree.com/fr/mac-jo-malone-la-mer/   https://www.idf-dutyfree.com/fr/mac-jo-malone-la-mer/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by International Duty Free - IDF are successful.

International Duty Free - IDF Creative Analysis: 

International Duty Free - IDF placed a Image ad in 2019-04-10-2019-04-25, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.International Duty Free - IDF Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belgium  Belgium  Belgium
Language  English  Dutch  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

International Duty Free - IDF has the best conversion in Belgium, and can advertise more in Belgium in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.International Duty Free - IDF Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-10-2019-04-25  2019-04-10-2019-04-25  2019-04-11-2019-04-25
During  16 days  16 days 15 days 
Like  12  24  2
Share  1  1  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. International Duty Free - IDF ‘s Top 1 ad received 12 likes, 1 shares, 1 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for International Duty Free - IDF, helping International Duty Free - IDF to grasp the ad data more clearly.