Top Ads on Intermountain Healthcare

Intermountain Healthcare Background Introduction:

Intermountain is a not-for-profit serving Utah and Idaho. Follow us for wellness tips to keep you and your families healthy. www.IntermountainHealthcare.org

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Intermountain Healthcare has been advertising and marketing on Facebook for many years. And Intermountain Healthcare has placed 42 of ads on the Facebook platform in the last month. In the past few years,Intermountain Healthcare has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Intermountain Healthcare on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Intermountain Healthcare. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Intermountain Healthcare.

BigSpy

1.Intermountain Healthcare Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Intermountain Healthcare  Intermountain Healthcare  Intermountain Healthcare
Page Categories  Doctor  Doctor  Doctor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Intermountain Healthcare Marketing Objectives Analysis: 

Intermountain Healthcare has been operating in Doctor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Intermountain Healthcare best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Intermountain Healthcare Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Call our Emotional Health Relief Hotline.  Introducing, My Health+ Upcoming blood drive. Help save lives. 
Ad Copy Text  Intermountain Healthcare's Emotional Health Relief Hotline is available 7 days a week from 10am - 10...  COVID-19 made accessing care a challenge. Download My Health+ for easy access to checking symptoms, ...  Larry H. Miller Group and the American Red Cross have joined together for a blood drive. Sign up her...
Link Description  Available 7 days a week.  My Health+ My Health+ is Intermountain Healthcare's new digital health app, an expanded and improved version of Intermountain Healthcare’s My Health patient portal, now available for free as a personalized mobile app and web experience. My Health+ brings powerful tools from across your health expe...  Here's information about our upcoming American Red Cross blood drive. Schedule an appointment.
Website Link  intermountainhealthcare.org  intermountainhealthcare.org  www.redcrossblood.org
CTA  CONTACT_US  LEARN_MORE  LEARN_MORE
Text Word Count 199  237  102
Like 230  14  134

Intermountain Healthcare Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Intermountain Healthcare Top 1 ads got 230 likes. Intermountain Healthcare uses a sentence with the finishing touch title: “Call our Emotional Health Relief Hotline.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Intermountain Healthcare shared 199 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Intermountain Healthcare should continue to optimize the ad content.

3.Intermountain Healthcare Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-13-2020-06-17  2020-06-10-2020-06-17  2020-05-29-2020-06-04
Landing Page Link  https://intermountainhealthcare.org/covid19-coronavirus/?utm_source=fb&utm_medium=socialpaid&utm_campaign=emotionalhotline&fbclid=IwAR1MEMxZSLFTTLgIdaI9DUL8vHzO9V0yPwio4kekrZ_qUv3jucPFMIzaxH0  https://intermountainhealthcare.org/patient-tools/my-health-plus/?utm_source=fb&utm_medium=socialpaid&utm_campaign=myhealthplus20200610&utm_content=myhealthplus   https://www.redcrossblood.org/give.html/drive-results?zipSponsor=LHM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Intermountain Healthcare are successful.

Intermountain Healthcare Creative Analysis: 

Intermountain Healthcare placed a Image ad in 2020-05-13-2020-06-17, and got 230 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Intermountain Healthcare Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Intermountain Healthcare has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Intermountain Healthcare Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-17  2020-06-10-2020-06-17  2020-05-29-2020-06-04
During  36 days  8 days 7 days 
Like  230  14  134
Share  178  1  30
Comment  6  1  7

Advertising effectiveness is a direct manifestation of advertising. Intermountain Healthcare ‘s Top 1 ad received 230 likes, 178 shares, 6 comments in just 36 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Intermountain Healthcare, helping Intermountain Healthcare to grasp the ad data more clearly.