Top Ads on Intermarché

Intermarché Background Introduction:

Chaque jour, des astuces et des bons plans avec un point commun : vous aider à dépenser moins. Faites-nous part de vos idées et nous les ferons vivre !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Intermarché has been advertising and marketing on Facebook for many years. And Intermarché has placed 348 of ads on the Facebook platform in the last month. In the past few years,Intermarché has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Intermarché on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Intermarché. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Intermarché.

BigSpy

1.Intermarché Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Intermarché  Intermarché  Intermarché
Page Categories  Retail Company  Supermarket  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Intermarché Marketing Objectives Analysis: 

Intermarché has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Intermarché best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Intermarché Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Découvrez l'offre  Intermarché Pinhal Novo Intermarché Polska 
Ad Copy Text  Un conseil, ne percez pas à côté de cette offre  Imperdivel ,Poupe 25% em cartão na Carne de Porco de 18 a 21 Junho 2020 no Intermarché Pinhal Nov...  Takich okazji nie możecie przegapić! Musicie jednak pamiętać, że z kuponów rabatowych mogą sk...
Link Description  N/A  Imperdivel ,Poupe 25% em cartão na Carne de Porco de 18 a 21 Junho 2020 no Intermarché Pinhal Novo.  N/A
Website Link  ad.doubleclick.net  www.facebook.com  play.google.com
CTA  LEARN_MORE    USE_APP
Text Word Count 52  102  247
Like 223  11  33

Intermarché Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Intermarché Top 1 ads got 223 likes. Intermarché uses a sentence with the finishing touch title: “Découvrez l'offre ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Intermarché shared 52 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Intermarché should continue to optimize the ad content.

3.Intermarché Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-08-2020-06-18  2020-06-17-2020-06-18  2020-06-14-2020-06-18
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N309803.160665FACEBOOKFR3/B23687501.265880763;dc_trk_aid=468798134;dc_trk_cid=127127297;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR29icBqmNYUC6ingTq7uUCWjpJ8_HqHnsclYdzlco8q7L8ZIB7-cOTc0zI  https://www.facebook.com/1683432665251264/posts/2632578477003340/   http://play.google.com/store/apps/details?id=com.evokly.intermarche

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Intermarché are successful.

Intermarché Creative Analysis: 

Intermarché placed a Video ad in 2020-06-08-2020-06-18, and got 223 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Intermarché Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Poland
Language  French  Portuguese  Czech

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Intermarché has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Intermarché Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-18  2020-06-17-2020-06-18  2020-06-14-2020-06-18
During  11 days  2 days 5 days 
Like  223  11  33
Share  79  0  2
Comment  41  0  4

Advertising effectiveness is a direct manifestation of advertising. Intermarché ‘s Top 1 ad received 223 likes, 79 shares, 41 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Intermarché, helping Intermarché to grasp the ad data more clearly.