Top Ads on Intercape
Intercape Background Introduction:
Intercape is the largest intercity passenger transport service operating in South Africa, Namibia, Botswana, Zimbabwe, Zambia, Malawi and Mozambique.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Intercape has been advertising and marketing on Facebook for many years. And Intercape has placed 1 of ads on the Facebook platform in the last month. In the past few years,Intercape has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Intercape on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Intercape. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Intercape.
1.Intercape Top 3 Ads Basic Understanding
|Page Categories||Bus Station||-||-|
Intercape Marketing Objectives Analysis:
Intercape has been operating in Bus Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, -, and -.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Intercape best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Intercape Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Copy Text||Few things are as important as family. So, this Easter we want to play a part in uniting yours! Stan...||-||-|
|Link Description||Few things are as important as family. So, this Easter we want to play a part in uniting yours! Stand a chance to win 1 of 3 one way tickets to visit your loved ones. Simply comment on who you'd like to visit over the Easter weekend, to enter. Winners will be announced Wednesday 17 April . T's&C's Apply. www.intercape.co.za #safe #affordable #dependable #easter #family #holidays||-||-|
|Text Word Count||381||-||-|
Intercape Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Intercape Top 1 ads got 885 likes. Intercape uses a sentence with the finishing touch title: “Intercape”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Intercape shared 381 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Intercape should continue to optimize the ad content.
3.Intercape Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/intercapebus/photos/a.254030908102224/1113308125507827/?type=3||-||-|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Intercape are successful.
Intercape Creative Analysis:
Intercape placed a Image ad in 2019-04-11-2019-04-15, and got 885 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Intercape Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Intercape has the best conversion in South Africa, and can advertise more in South Africa in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Intercape Top 3 Ads Performance Display
Advertising effectiveness is a direct manifestation of advertising. Intercape ‘s Top 1 ad received 885 likes, 39 shares, 144 comments in just 5 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Intercape, helping Intercape to grasp the ad data more clearly.