Top Ads on Interbank

Interbank Background Introduction:

El tiempo vale más que el dinero.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Interbank has been advertising and marketing on Facebook for many years. And Interbank has placed 390 of ads on the Facebook platform in the last month. In the past few years,Interbank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Interbank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Interbank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Interbank.

BigSpy

1.Interbank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Interbank  Interbank  Interbank
Page Categories  App Page  Financial Service  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Interbank Marketing Objectives Analysis: 

Interbank has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Interbank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Interbank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Billetera 100% digital  Interbank Billetera 100% digital 
Ad Copy Text  Lleva el control de tu dinero. Abre tu Billetera Tunki 100% digital  La mejor opción para recibir tu AFP Sin cobros y tu dinero siempre a la mano, sin ir al banco. ¡A...  Lleva el control de tu dinero. Abre tu Billetera Tunki 100% digital
Link Description  Gratis y sin comisiones  N/A  Gratis y sin comisiones
Website Link  www.tunki.com.pe  interbank.pe  www.tunki.com.pe
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 68  134  68
Like 44  2099  12

Interbank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Interbank Top 1 ads got 44 likes. Interbank uses a sentence with the finishing touch title: “Billetera 100% digital”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Interbank shared 68 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Interbank should continue to optimize the ad content.

3.Interbank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-17-2020-06-19  2020-06-12-2020-06-18  2020-06-17-2020-06-18
Landing Page Link  https://www.tunki.com.pe/  https://interbank.pe/solicitar/cuenta/simple/inicio?mcid=facebook:ads:00-00-2020_cuenta-simple:video::marca-AFP-no-bancarizados   https://www.tunki.com.pe/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Interbank are successful.

Interbank Creative Analysis: 

Interbank placed a Image ad in 2020-06-17-2020-06-19, and got 44 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Interbank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Venezuela  Peru,Indonesia  N/A
Language  English  Indonesian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Interbank has the best conversion in Venezuela, and can advertise more in Venezuela in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Interbank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-12-2020-06-18  2020-06-17-2020-06-18
During  3 days  7 days 2 days 
Like  44  2099  12
Share  2  198  2
Comment  0  89  3

Advertising effectiveness is a direct manifestation of advertising. Interbank ‘s Top 1 ad received 44 likes, 2 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Interbank, helping Interbank to grasp the ad data more clearly.