Top Ads on InterContinental Hotels & Resorts

InterContinental Hotels & Resorts Background Introduction:

The first global luxury hotel brand, pioneering international travel for 70 years. Book with us and become an @IHGRewardsClub member. Contact @IHGService for care concerns.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

InterContinental Hotels & Resorts has been advertising and marketing on Facebook for many years. And InterContinental Hotels & Resorts has placed 125 of ads on the Facebook platform in the last month. In the past few years,InterContinental Hotels & Resorts has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for InterContinental Hotels & Resorts on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for InterContinental Hotels & Resorts. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from InterContinental Hotels & Resorts.

BigSpy

1.InterContinental Hotels & Resorts Top 3 Ads Basic Understanding

   top1  top2  top3
Name  InterContinental Hotels & Resorts  InterContinental Hotels & Resorts  InterContinental Hotels & Resorts
Page Categories  Hotel Resort  Beach Resort  Hotel Resort
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

InterContinental Hotels & Resorts Marketing Objectives Analysis: 

InterContinental Hotels & Resorts has been operating in Hotel Resort for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. InterContinental Hotels & Resorts best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.InterContinental Hotels & Resorts Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  InterContinental Danang Sun Peninsula Resort  InterContinental Phu Quoc Long Beach Resort InterContinental Danang Sun Peninsula Resort 
Ad Copy Text  EXCLUSIVE OFFER FOR LOCAL RESIDENTS Discover the myth & wonder of Son Tra Peninsula with our specia...  [English below] BAY MIỄN PHÍ ĐẾN PHÚ QUỐC Từ nay đến 30 tháng Sáu, khi đặt vé m...  For VND 888,000++, enjoy complete access to 750 meters of private beach including usage of all beach...
Link Description  EXCLUSIVE OFFER FOR LOCAL RESIDENTS Discover the myth & wonder of Son Tra Peninsula with our special offer for local residents in Vietnam. Book now for stays from 29 May until 30 June 2020 and enjoy a preferred rate of USD 299++ / VND 6,800,000++* To book this offer, simply contact our reservations office directly at +84 236 393 8888 or email us at reservations.icdanang@ihg.com and ask for the Local Resident Package. *Terms & conditions apply.  [English below] BAY MIỄN PHÍ ĐẾN PHÚ QUỐC Từ nay đến 30 tháng Sáu, khi đặt vé máy bay từ Hà Nội hoặc Thành Phố Hồ Chí Minh đến Phú Quốc, Quý khách sẽ được hoàn trả chi phí vé máy bay khứ hồi. Giá phòng chỉ từ VND 4.700.000* một đêm và bao gồm: ✨Hoàn tiền vé máy bay khứ hồi ✨Bữa sáng hằng ngày ✨Đón tiễn sân bay không tính phí ✨Ưu đãi 25% các dịch vụ ẩm thực và giặt ủi Truy cập: https://phuquoc.intercontinental.com/vi/YouFlyWePay để tìm hiểu thêm về ưu đãi và đặt phòng *́ ̂ ℎ̛ ̂̀ 10% ℎ̂́ ̀ 5% ℎ́ ̣ℎ ̣ Đ̂̀ ̣̂ ̀ đ̂̀ ℎ̉ ́ ̣ ----// From now until 30 June, when you book a flight from Hanoi or Ho Chi Minh City for a stay at our resort, we will pay for your flights! Starting from USD 200*, the offer includes: ✨Free Flights to Phu Quoc from Hanoi and Ho Chi Minh City ✨Daily breakfast ✨Return shared airport transfers ✨25% off food and drinks ✨25% off laundry Visit https://phuquoc.intercontinental.com/YouFlyWePay for more information. * 10% 5% ℎ & #InterContinentalPhuQuoc #InterContinentalLife #YouFlyWePay #SpecialOffer  N/A
Website Link  www.danang.intercontinental.com  phuquoc.intercontinental.com  www.danang.intercontinental.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  CONTACT_US
Text Word Count 451  1218  290
Like 3221  2571  134

InterContinental Hotels & Resorts Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. InterContinental Hotels & Resorts Top 1 ads got 3221 likes. InterContinental Hotels & Resorts uses a sentence with the finishing touch title: “InterContinental Danang Sun Peninsula Resort”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. InterContinental Hotels & Resorts shared 451 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. InterContinental Hotels & Resorts should continue to optimize the ad content.

3.InterContinental Hotels & Resorts Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-05-12-2020-05-21  2020-04-21-2020-04-27  2020-03-28-2020-03-30
Landing Page Link  https://www.danang.intercontinental.com/  https://phuquoc.intercontinental.com/YouFlyWePay   https://www.danang.intercontinental.com/resort-pools-private-beach?fbclid=IwAR0one_YCYsbekNL2dBSXtZZav_66tSuLa4LlK8ts7OwdHE6lmBtbQbEAbU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by InterContinental Hotels & Resorts are successful.

InterContinental Hotels & Resorts Creative Analysis: 

InterContinental Hotels & Resorts placed a Image ad in 2020-05-12-2020-05-21, and got 3221 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.InterContinental Hotels & Resorts Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Vietnam
Language  English  Vietnamese  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

InterContinental Hotels & Resorts has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.InterContinental Hotels & Resorts Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-05-21  2020-04-21-2020-04-27  2020-03-28-2020-03-30
During  10 days  7 days 3 days 
Like  3221  2571  134
Share  105  59  14
Comment  37  34  10

Advertising effectiveness is a direct manifestation of advertising. InterContinental Hotels & Resorts ‘s Top 1 ad received 3221 likes, 105 shares, 37 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for InterContinental Hotels & Resorts, helping InterContinental Hotels & Resorts to grasp the ad data more clearly.