Top Ads on Inter

Inter Background Introduction:

Official Facebook page of F.C. Internazionale Milano. 18 Scudetto 7 Coppa Italia 5 Italian SuperCup 3 Champions League 3 UEFA Cup 3 Club World Cup

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Inter has been advertising and marketing on Facebook for many years. And Inter has placed 1749 of ads on the Facebook platform in the last month. In the past few years,Inter has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Inter on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Inter. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Inter.

BigSpy

1.Inter Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Inter  Inter  Inter
Page Categories  Shopping & Retail  Other  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  woocommerce

Inter Marketing Objectives Analysis: 

Inter has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Inter best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Inter Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Интер Пауър - LED осветление/Електроинсталации  Inter Chile Cuando viajes a Colombia visita estos 14 lugares en Cali - Inter Image 
Ad Copy Text  ✅ Предстои ви ремонт и трябва да избирате нови осветит...  no setting  no setting
Link Description  N/A    Elegir los 14 mejores lugares que no te puedes perder cuando viajes a Cali- Colombia es todo un reto, porque esta ciudad está llena de lugares fantásticos, no en vano
Website Link  www.inter-power.com  www.inter.cl  www.interimage.es
CTA    CONTACT_US  
Text Word Count 1604  0  0
Like 103  0  0

Inter Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Inter Top 1 ads got 103 likes. Inter uses a sentence with the finishing touch title: “Интер Пауър - LED осветление/Електроинсталации”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Inter shared 1604 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Inter should continue to optimize the ad content.

3.Inter Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-02-21-2020-06-19  2020-06-15-2020-06-19  2019-12-19-2020-06-19
Landing Page Link  https://www.inter-power.com/uslugi?fbclid=IwAR2eoq6139XaJgxxpk6a0rC5TTKGMxQ77NG5lX2zetYxpR-FD21bp57EmZ8  http://www.inter.cl/   https://www.interimage.es/cuando-viajes-a-colombia-visita-estos-14-lugares-en-cali/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Inter are successful.

Inter Creative Analysis: 

Inter placed a Carousel ad in 2020-02-21-2020-06-19, and got 103 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Inter Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria  Chile  Italy
Language  Bulgarian  N/A  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Inter has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Inter Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-21-2020-06-19  2020-06-15-2020-06-19  2019-12-19-2020-06-19
During  120 days  5 days 184 days 
Like  103  0  0
Share  7  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Inter ‘s Top 1 ad received 103 likes, 7 shares, 0 comments in just 120 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Inter, helping Inter to grasp the ad data more clearly.