Top Ads on Integrity Life

Integrity Life Background Introduction:

Integrity. It's life insurance, but not as you know it. We aim to transform the life insurance industry by building products that actually work. At Integrity it’s all about our customers... well, isn’t that the way it should be.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Integrity Life has been advertising and marketing on Facebook for many years. And Integrity Life has placed 66 of ads on the Facebook platform in the last month. In the past few years,Integrity Life has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Integrity Life on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Integrity Life. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Integrity Life.

BigSpy

1.Integrity Life Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Integrity Life  Integrity Life  Integrity Life
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Integrity Life Marketing Objectives Analysis: 

Integrity Life has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Integrity Life best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Integrity Life Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Integrity Life. A Tech-Led Life Insurer  Integrity Life. A Tech-Led Life Insurer Integrity Life. A Tech-Led Life Insurer 
Ad Copy Text  no setting  no setting  no setting
Link Description  Advisers: Free Up More Of Your Day  Advisers: Free Up More Of Your Day  Advisers: Free Up More Of Your Day
Website Link  www.integritylife.com.au  www.integritylife.com.au  www.integritylife.com.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Integrity Life Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Integrity Life Top 1 ads got 0 likes. Integrity Life uses a sentence with the finishing touch title: “Integrity Life. A Tech-Led Life Insurer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Integrity Life shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Integrity Life should continue to optimize the ad content.

3.Integrity Life Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-19-2020-06-14  2020-05-19-2020-06-14  2020-04-19-2020-06-14
Landing Page Link  https://www.integritylife.com.au/future-of-life-insurance/  https://www.integritylife.com.au/future-of-life-insurance/   https://www.integritylife.com.au/infographic/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Integrity Life are successful.

Integrity Life Creative Analysis: 

Integrity Life placed a Video ad in 2020-05-19-2020-06-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Integrity Life Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Integrity Life has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Integrity Life Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-14  2020-05-19-2020-06-14  2020-04-19-2020-06-14
During  27 days  27 days 57 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Integrity Life ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Integrity Life, helping Integrity Life to grasp the ad data more clearly.