Top Ads on Instituto Nacional de Seguros

Instituto Nacional de Seguros Background Introduction:

Sólo los seguros del INS tienen la garantía del Estado.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Instituto Nacional de Seguros has been advertising and marketing on Facebook for many years. And Instituto Nacional de Seguros has placed 66 of ads on the Facebook platform in the last month. In the past few years,Instituto Nacional de Seguros has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Instituto Nacional de Seguros on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Instituto Nacional de Seguros. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Instituto Nacional de Seguros.

BigSpy

1.Instituto Nacional de Seguros Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Instituto Nacional de Seguros  Instituto Nacional de Seguros  Instituto Nacional de Seguros
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Instituto Nacional de Seguros Marketing Objectives Analysis: 

Instituto Nacional de Seguros has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Instituto Nacional de Seguros best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Instituto Nacional de Seguros Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Instituto Nacional de Seguros  Instituto Nacional de Seguros Seguro completo para su salud 
Ad Copy Text  Un asistente virtual, al alcance de su mano. Kàl estará disponible 24/7, no dude en escribirle.  Reportar un accidente es más sencillo ahora. Kàl está a sus órdenes.  ¡Un plan de salud pensado especialmente para usted! Conozca el NUEVO seguro Salud Ahora, más que...
Link Description  Un asistente virtual, al alcance de su mano. Kàl estará disponible 24/7, no dude en escribirle.  Reportar un accidente es más sencillo ahora. Kàl está a sus órdenes.  Nuevo seguro Salud Ahora
Website Link  www.facebook.com  www.facebook.com  www.grupo-ins.com
CTA      SHOP_NOW
Text Word Count 98  72  168
Like 13  214  8

Instituto Nacional de Seguros Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Instituto Nacional de Seguros Top 1 ads got 13 likes. Instituto Nacional de Seguros uses a sentence with the finishing touch title: “Instituto Nacional de Seguros”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Instituto Nacional de Seguros shared 98 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Instituto Nacional de Seguros should continue to optimize the ad content.

3.Instituto Nacional de Seguros Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-18-2020-06-18  2020-06-03-2020-06-17  2020-06-11-2020-06-16
Landing Page Link  https://www.facebook.com/123750827640091/posts/3669079939773811/  https://www.facebook.com/123750827640091/posts/3633132230035249/   https://www.grupo-ins.com/public/saludahora

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Instituto Nacional de Seguros are successful.

Instituto Nacional de Seguros Creative Analysis: 

Instituto Nacional de Seguros placed a Image ad in 2020-06-18-2020-06-18, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Instituto Nacional de Seguros Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Costa Rica  N/A
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Instituto Nacional de Seguros has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Instituto Nacional de Seguros Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-03-2020-06-17  2020-06-11-2020-06-16
During  1 days  15 days 6 days 
Like  13  214  8
Share  3  47  2
Comment  0  2  1

Advertising effectiveness is a direct manifestation of advertising. Instituto Nacional de Seguros ‘s Top 1 ad received 13 likes, 3 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Instituto Nacional de Seguros, helping Instituto Nacional de Seguros to grasp the ad data more clearly.