Top Ads on Institute of Management Professionals

Institute of Management Professionals Background Introduction:

Welcome to the institute of Management Professionals. IMP was established in 2014 to be an independent professional institute partnering with consultation companies in various fields dedicated to bringing all related management and business training.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Institute of Management Professionals has been advertising and marketing on Facebook for many years. And Institute of Management Professionals has placed 53 of ads on the Facebook platform in the last month. In the past few years,Institute of Management Professionals has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Institute of Management Professionals on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Institute of Management Professionals. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Institute of Management Professionals.

BigSpy

1.Institute of Management Professionals Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Institute of Management Professionals  Institute of Management Professionals  Institute of Management Professionals
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Institute of Management Professionals Marketing Objectives Analysis: 

Institute of Management Professionals has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Institute of Management Professionals best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Institute of Management Professionals Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Wael Bstati  Institute of Management Professionals Institute of Management Professionals 
Ad Copy Text  -  -  الآن دورة التسويق الإلكتروني والجرافيك ديزاين بخصم 30% ...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  facebook.com
CTA      SIGN_UP
Text Word Count 2242  2264  1104
Like 217  454  502

Institute of Management Professionals Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Institute of Management Professionals Top 1 ads got 217 likes. Institute of Management Professionals uses a sentence with the finishing touch title: “Wael Bstati”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Institute of Management Professionals shared 2242 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Institute of Management Professionals should continue to optimize the ad content.

3.Institute of Management Professionals Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-06-2020-06-18  2020-06-02-2020-06-02  2020-04-13-2020-05-10
Landing Page Link  https://www.facebook.com/Management.Professionals.IMP/?_sref_=1221761128155528&refid=28&_ft_=adid.6193068160428:qid.6839813374147127025:mf_story_key.5042949752430426142:is_sponsored.1:ei.AI@AQKhOwJWr_4meUT99daAAb-Mnt79xAJwe0yW2625xSz6Goi4_AK2wez08zACC_oe-WgM8Q_FpraYe8N78ESX0Pv_:top_level_post_id.1221761134822194:content_owner_id_new.124210107910641:page_id.124210107910641:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592518150:filter.h_nor:tds_flgs.3:actrs.124210107910641:page_insights.%7B%22124210107910641%22:%7B%22page_id%22:124210107910641,%22page_id_type%22:%22page%22,%22actor_id%22:124210107910641,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591263232,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1221761134822194%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:124210107910641,%22page_id%22:124210107910641,%22post_id%22:1221761134822194,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.facebook.com/Management.Professionals.IMP/?_sref_=1182030088795299&refid=28&_ft_=adid.6183422190028:qid.6833762186215986582:mf_story_key.-8821049577490985108:is_sponsored.1:ei.AI@AQIPQ6PycfHe4sq6GBUEuDI2c8iEpb35OoqX13DFUvcjvZFsDYIsnOm8U4VOMic1puT6hjGvxDds8zd2Fv5oJMH9:top_level_post_id.1182030085461966:content_owner_id_new.124210107910641:page_id.124210107910641:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1591108689:filter.h_nor:tds_flgs.3:actrs.124210107910641:page_insights.%7B%22124210107910641%22:%7B%22page_id%22:124210107910641,%22page_id_type%22:%22page%22,%22actor_id%22:124210107910641,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587210287,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1182030085461966%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:124210107910641,%22page_id%22:124210107910641,%22post_id%22:1182030085461966,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/Institute-of-Marketing-Professionals-124210107910641/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Institute of Management Professionals are successful.

Institute of Management Professionals Creative Analysis: 

Institute of Management Professionals placed a Image ad in 2020-06-06-2020-06-18, and got 217 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Institute of Management Professionals Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  United Kingdom  Egypt
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Institute of Management Professionals has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Institute of Management Professionals Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-18  2020-06-02-2020-06-02  2020-04-13-2020-05-10
During  13 days  1 days 28 days 
Like  217  454  502
Share  1  2  68
Comment  175  536  225

Advertising effectiveness is a direct manifestation of advertising. Institute of Management Professionals ‘s Top 1 ad received 217 likes, 1 shares, 175 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Institute of Management Professionals, helping Institute of Management Professionals to grasp the ad data more clearly.