Top Ads on Institute of Management Accountants (IMA®) Official Site

Institute of Management Accountants (IMA®) Official Site Background Introduction:

IMA® is the world's leading organization dedicated to empowering management accounting and finance professionals to drive business performance.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Institute of Management Accountants (IMA®) Official Site has been advertising and marketing on Facebook for many years. And Institute of Management Accountants (IMA®) Official Site has placed 34 of ads on the Facebook platform in the last month. In the past few years,Institute of Management Accountants (IMA®) Official Site has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Institute of Management Accountants (IMA®) Official Site on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Institute of Management Accountants (IMA®) Official Site. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Institute of Management Accountants (IMA®) Official Site.

BigSpy

1.Institute of Management Accountants (IMA®) Official Site Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Institute of Management Accountants (IMA®) Official Site  Institute of Management Accountants (IMA®) Official Site  Institute of Management Accountants (IMA®) Official Site
Page Categories  Accountant  Accountant  Accountant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Institute of Management Accountants (IMA®) Official Site Marketing Objectives Analysis: 

Institute of Management Accountants (IMA®) Official Site has been operating in Accountant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Institute of Management Accountants (IMA®) Official Site best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Institute of Management Accountants (IMA®) Official Site Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Watch these inspiring success stories  Put your career years ahead of schedule Learn strategies to pass the CMA exam 
Ad Copy Text  Give your career a boost with the CMA® (Certified Management Accountant) certification.  Picture where you want your career to be in five years. Now subtract two.  Practical tips from an expert instructor on how to study for and pass the CMA exam.
Link Description  Gain an edge with the CMA  Gain an edge. Earn the CMA.  Gain an edge. Earn the CMA.
Website Link  www.imanet.org  www.imanet.org  www.imanet.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 88  73  83
Like 225  89  176

Institute of Management Accountants (IMA®) Official Site Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Institute of Management Accountants (IMA®) Official Site Top 1 ads got 225 likes. Institute of Management Accountants (IMA®) Official Site uses a sentence with the finishing touch title: “Watch these inspiring success stories”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Institute of Management Accountants (IMA®) Official Site shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Institute of Management Accountants (IMA®) Official Site should continue to optimize the ad content.

3.Institute of Management Accountants (IMA®) Official Site Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-03-11-2020-06-09  2020-03-11-2020-05-19  2020-04-04-2020-05-18
Landing Page Link  https://www.imanet.org/cma-certification?utm_source=CMA_MGVIDEO_CMA&utm_medium=CMA_VIDEO_CMA&utm_campaign=CMA&fbclid=IwAR1DIw05pmyf6HbD-fAs5Bw3VrZ24MyANJW87kUhfIbNn047ns9Xfjry_r8  https://www.imanet.org/cma-certification?utm_source=MGI&utm_medium=Facebook&utm_campaign=Subtract+Two+Static+Ad   https://www.imanet.org/cma-certification?utm_source=CMA_MGIGABTY2_CMA&utm_medium=CMA_GABY2_CMA&utm_campaign=CMA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Institute of Management Accountants (IMA®) Official Site are successful.

Institute of Management Accountants (IMA®) Official Site Creative Analysis: 

Institute of Management Accountants (IMA®) Official Site placed a Video ad in 2020-03-11-2020-06-09, and got 225 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Institute of Management Accountants (IMA®) Official Site Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Saudi Arabia  Saudi Arabia  Saudi Arabia
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Institute of Management Accountants (IMA®) Official Site has the best conversion in Saudi Arabia, and can advertise more in Saudi Arabia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Institute of Management Accountants (IMA®) Official Site Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-11-2020-06-09  2020-03-11-2020-05-19  2020-04-04-2020-05-18
During  91 days  70 days 45 days 
Like  225  89  176
Share  17  3  28
Comment  8  3  8

Advertising effectiveness is a direct manifestation of advertising. Institute of Management Accountants (IMA®) Official Site ‘s Top 1 ad received 225 likes, 17 shares, 8 comments in just 91 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Institute of Management Accountants (IMA®) Official Site, helping Institute of Management Accountants (IMA®) Official Site to grasp the ad data more clearly.