Top Ads on Institut économique de Montréal

Institut économique de Montréal Background Introduction:

L'IEDM est un organisme de recherche et d'éducation économique indépendant, non partisan et sans but lucratif.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Institut économique de Montréal has been advertising and marketing on Facebook for many years. And Institut économique de Montréal has placed 64 of ads on the Facebook platform in the last month. In the past few years,Institut économique de Montréal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Institut économique de Montréal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Institut économique de Montréal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Institut économique de Montréal.

BigSpy

1.Institut économique de Montréal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Institut économique de Montréal  Institut économique de Montréal  Institut économique de Montréal
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Institut économique de Montréal Marketing Objectives Analysis: 

Institut économique de Montréal has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Institut économique de Montréal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Institut économique de Montréal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ne laissons pas la crise du Covid instaurer un climat de censure  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Opinion : le danger du renforcement du contrôle sur ce qui se dit dans la sphère publique d’internet est la censure des débats et des critiques s’appuyant sur des arguments un minimum sérieux.…  N/A  N/A
Website Link  bit.ly  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 0  0  0
Like 0  0  0

Institut économique de Montréal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Institut économique de Montréal Top 1 ads got 0 likes. Institut économique de Montréal uses a sentence with the finishing touch title: “Ne laissons pas la crise du Covid instaurer un climat de censure”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Institut économique de Montréal shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Institut économique de Montréal should continue to optimize the ad content.

3.Institut économique de Montréal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-21-2020-06-09  2019-11-21-2020-04-27  2019-11-26-2020-04-27
Landing Page Link  https://www.contrepoints.org/2020/05/21/371818-ne-laissons-pas-la-crise-du-covid-instaurer-un-climat-de-censure  https://www.facebook.com/institut.economique.de.montreal/   https://www.facebook.com/institut.economique.de.montreal/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Institut économique de Montréal are successful.

Institut économique de Montréal Creative Analysis: 

Institut économique de Montréal placed a Image ad in 2020-05-21-2020-06-09, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Institut économique de Montréal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  French  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Institut économique de Montréal has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Institut économique de Montréal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-09  2019-11-21-2020-04-27  2019-11-26-2020-04-27
During  20 days  159 days 154 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Institut économique de Montréal ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Institut économique de Montréal, helping Institut économique de Montréal to grasp the ad data more clearly.