Top Ads on Institut Marquès

Institut Marquès Background Introduction:

Institut Marquès es un centro de referencia internacional en Ginecología, Obstetricia y Reproducción Asistida.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Institut Marquès has been advertising and marketing on Facebook for many years. And Institut Marquès has placed 16 of ads on the Facebook platform in the last month. In the past few years,Institut Marquès has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Institut Marquès on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Institut Marquès. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Institut Marquès.

BigSpy

1.Institut Marquès Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Institut Marquès  Institut Marquès  Institut Marquès
Page Categories  Reproductive Service  Reproductive Service  Reproductive Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Institut Marquès Marketing Objectives Analysis: 

Institut Marquès has been operating in Reproductive Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Institut Marquès best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Institut Marquès Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  landing.institutomarques.com  landing.institutomarques.com  landing.institutomarques.com
CTA  CONTACT_US  CONTACT_US  CONTACT_US
Text Word Count 0  0  0
Like 0  0  0

Institut Marquès Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Institut Marquès Top 1 ads got 0 likes. Institut Marquès uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Institut Marquès shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Institut Marquès should continue to optimize the ad content.

3.Institut Marquès Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-07-2020-05-19  2020-05-07-2020-05-19  2020-05-07-2020-05-19
Landing Page Link  https://landing.institutomarques.com/videconference-free-of-charge/  https://landing.institutomarques.com/videoconferenzia-gratuita/?utm_source=Facebook+Ads&utm_medium=Social+Ads&utm_campaign=visita_online_sur_italia   https://landing.institutomarques.com/videconference-free-of-charge/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Institut Marquès are successful.

Institut Marquès Creative Analysis: 

Institut Marquès placed a Carousel ad in 2020-05-07-2020-05-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Institut Marquès Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Institut Marquès has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Institut Marquès Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-05-19  2020-05-07-2020-05-19  2020-05-07-2020-05-19
During  13 days  13 days 13 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Institut Marquès ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Institut Marquès, helping Institut Marquès to grasp the ad data more clearly.