Top Ads on Instapage

Instapage Background Introduction:

Instapage turns advertising clicks into more conversions.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Instapage has been advertising and marketing on Facebook for many years. And Instapage has placed 139 of ads on the Facebook platform in the last month. In the past few years,Instapage has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Instapage on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Instapage. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Instapage.

BigSpy

1.Instapage Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Instapage  Instapage  Instapage
Page Categories  Software Company  Software Company  Software Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Instapage Marketing Objectives Analysis: 

Instapage has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Instapage best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Instapage Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  1:1 Ad-to-Page Personalization  More conversions with Instapage Experimentation Autopilot uses Instapage to increase conversions 
Ad Copy Text  Be relevant. Convert more.  Increase conversion rates through precise a/b testing, built-in heatmaps, conversion analytics, and ...  Autopilot gets a 50% cut in cost per conversion with Instapage.
Link Description  Be relevant. Convert more.  N/A  In this case study, learn how Autopilot increased their free trial conversions by 254% and cut their cost per conversion in half using Instapage.
Website Link  instapage.com  instapage.com  instapage.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 26  116  63
Like 12  5  1

Instapage Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Instapage Top 1 ads got 12 likes. Instapage uses a sentence with the finishing touch title: “1:1 Ad-to-Page Personalization”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Instapage shared 26 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Instapage should continue to optimize the ad content.

3.Instapage Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-04-01-2020-06-18  2020-04-01-2020-06-18  2020-04-01-2020-06-15
Landing Page Link  https://instapage.com/products/personalization?utm_source=facebook&utm_medium=video&utm_campaign=NA-Facebook-Retargeting-Awareness-Video&utm_content=personalization&fbclid=IwAR0fFqvVDENHloIw0MRfvd2m2ae_WkRt2rctTvKpMH7wiERoObgwOTmv6Cw  https://instapage.com/products/conversion-optimization?utm_source=facebook&utm_medium=video&utm_campaign=NA-Facebook-Retargeting-Awareness-Video&utm_content=experimentation&fbclid=IwAR1__NVJZhkoq7E-Au5HYKkRR4s2aDn9dDVT2AWuSj05XkxaMDt51VFZ-Nw   https://instapage.com/customer-stories/autopilot-2?utm_source=facebook&utm_medium=banner&utm_campaign=Retargeting-Interest-CPA&utm_content=Autopilot&fbclid=IwAR3WmTsOexS_4fK8foDN9SWa0mUwLNiBX1plRL6Z37qTYCk0nPtyvSk9vGM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Instapage are successful.

Instapage Creative Analysis: 

Instapage placed a Video ad in 2020-04-01-2020-06-18, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Instapage Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Dutch  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Instapage has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Instapage Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-01-2020-06-18  2020-04-01-2020-06-18  2020-04-01-2020-06-15
During  79 days  79 days 76 days 
Like  12  5  1
Share  0  1  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Instapage ‘s Top 1 ad received 12 likes, 0 shares, 0 comments in just 79 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Instapage, helping Instapage to grasp the ad data more clearly.