Top Ads on Instamart

Instamart Background Introduction:

Instamart – это сервис экспресс-доставки продуктов из магазинов Metro Cash&Carry, «ВкусВилл», «Лента» и АШАН.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Instamart has been advertising and marketing on Facebook for many years. And Instamart has placed 93 of ads on the Facebook platform in the last month. In the past few years,Instamart has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Instamart on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Instamart. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Instamart.

BigSpy

1.Instamart Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Instamart  Instamart  Instamart
Page Categories  Foodservice Distributor  Foodservice Distributor  Foodservice Distributor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Instamart Marketing Objectives Analysis: 

Instamart has been operating in Foodservice Distributor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Instamart best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Instamart Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  СберМаркет  УСТАНОВИТЬ Установите приложение  
Ad Copy Text  Продукты из гипермаркетов заказать через СберМаркет п...  Раз, два, три — доставим прямо до двери   Все цены как в магазине — нет никаких наценок!
Link Description  N/A  N/A  N/A
Website Link  app.adjust.com  play.google.com  itunes.apple.com
CTA  LEARN_MORE  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 277  71  86
Like 40  0  1

Instamart Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Instamart Top 1 ads got 40 likes. Instamart uses a sentence with the finishing touch title: “СберМаркет”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Instamart shared 277 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Instamart should continue to optimize the ad content.

3.Instamart Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-11-2020-06-18  2020-06-17-2020-06-18  2020-06-11-2020-06-17
Landing Page Link  https://sbermarket.ru/?utm_source=social&utm_medium=smm&utm_campaign=iyun2020  https://play.google.com/store/apps/details?id=ru.instamart   http://itunes.apple.com/app/id1166642457

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Instamart are successful.

Instamart Creative Analysis: 

Instamart placed a Carousel ad in 2020-06-11-2020-06-18, and got 40 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Instamart Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Macedonian  Ukrainian  Bulgarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Instamart has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Instamart Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-06-17-2020-06-18  2020-06-11-2020-06-17
During  8 days  2 days 7 days 
Like  40  0  1
Share  0  0  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Instamart ‘s Top 1 ad received 40 likes, 0 shares, 2 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Instamart, helping Instamart to grasp the ad data more clearly.