Top Ads on Insper

Insper Background Introduction:

Somos uma instituição sem fins lucrativos, dedicada ao ensino e pesquisa nas áreas de negócios, economia, direito e engenharia. Acesse: www.insper.edu.br

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Insper has been advertising and marketing on Facebook for many years. And Insper has placed 178 of ads on the Facebook platform in the last month. In the past few years,Insper has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Insper on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Insper. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Insper.

BigSpy

1.Insper Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Insper  Insper  Insper
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Insper Marketing Objectives Analysis: 

Insper has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Insper best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Insper Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Programas Avançados | Insper  Insper N/A 
Ad Copy Text  Inscreva-se no Programa Avançado em Data Science e Decisão e torne-se um cientista de dados qualif...  no setting  no setting
Link Description  Programa Avançado em Data Science e Decisão  N/A  N/A
Website Link  www.insper.edu.br  www.insper.edu.br  www.insper.edu.br
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 127  0  0
Like 86  0  0

Insper Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Insper Top 1 ads got 86 likes. Insper uses a sentence with the finishing touch title: “Programas Avançados | Insper”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Insper shared 127 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Insper should continue to optimize the ad content.

3.Insper Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-27-2020-06-15  2020-06-05-2020-06-09  2020-04-13-2020-06-02
Landing Page Link  https://www.insper.edu.br/pos-graduacao/programas-avancados/programa-avancado-em-data-science-e-decisao/?utm_source=facebook&utm_medium=cpc&utm_campaign=CA_PG_AQUI_Facebook_DTS_ADV_DataScience_N&utm_content=N_LKS_Image_Ad03&utm_term=Facebook_Mobile_Feed  https://www.insper.edu.br/educacao-executiva/cursos-de-curta-duracao/direito/   https://www.insper.edu.br/educacao-executiva/cursos-de-curta-duracao/estrategia-e-negocios/jogos-estrategicos-competicao-cooperacao-e-wargaming/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Insper are successful.

Insper Creative Analysis: 

Insper placed a Image ad in 2020-05-27-2020-06-15, and got 86 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Insper Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Swedish  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Insper has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Insper Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-15  2020-06-05-2020-06-09  2020-04-13-2020-06-02
During  20 days  5 days 51 days 
Like  86  0  0
Share  9  0  0
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. Insper ‘s Top 1 ad received 86 likes, 9 shares, 4 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Insper, helping Insper to grasp the ad data more clearly.