Top Ads on Inovia

Inovia Background Introduction:

O primeiro passo está dado! O sonho tornou-se realidade, Vem e explora connosco. Estamos a inovar Angola.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Inovia has been advertising and marketing on Facebook for many years. And Inovia has placed 37 of ads on the Facebook platform in the last month. In the past few years,Inovia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Inovia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Inovia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Inovia.

BigSpy

1.Inovia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Inovia  Inovia  Inovia
Page Categories  Product/Service  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Inovia Marketing Objectives Analysis: 

Inovia has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Inovia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Inovia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LG Angola  Televisor SMART INOVIA 65' (LED 165CM) Ultra HD 4K 3840P x 2160P Wi-Fi Internet | LE65SMART-D4K Arca LG 140 Litros Chest Freezer Branca | GCS-175GV 
Ad Copy Text  Promoção do Dia da África Clica na Foto Apenas! #LG #TV #Promoção #África_Dia #Online #LG #Ri...  Compre Online. Receba em Casa. Conheça as Ofertas de nossa loja virtual.  Renove a sua cozinha com a melhor qualidade.
Link Description  N/A  Pague c/ Multicaixa  Compre Online. Receba em Casa.
Website Link  inovia.co.ao  inovia.co.ao  inovia.co.ao
CTA    SHOP_NOW  SHOP_NOW
Text Word Count 149  73  44
Like 275  0  6

Inovia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Inovia Top 1 ads got 275 likes. Inovia uses a sentence with the finishing touch title: “LG Angola”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Inovia shared 149 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Inovia should continue to optimize the ad content.

3.Inovia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-17-2020-06-20  2020-06-11-2020-06-18  2020-06-16-2020-06-17
Landing Page Link  https://inovia.co.ao/categoria-produto/produtos-lg/lg-televisoes/  https://inovia.co.ao/produto/televisor-nano-cell-smart-lg-65-led-165cm-super-ultra-hd-4k-3840p-x-2160p-wi-fi-internet-65m8100pva/?fbclid=IwAR3O1jvEkPIuNDdg-CgBCRJSvU4P0gh4BgOVhGBVvM5jAG4FAKSTN3ZNyPY   https://inovia.co.ao/produto/frigorifico-side-by-side-626-litros-com-compressor-linear-inverter-gc-b247sluv/?fbclid=IwAR3tT_GCU5x1WB2HYWIWtszZxiQQXtWlweq5bEoQJFWGvXOhkdZ6ZfBUDxk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Inovia are successful.

Inovia Creative Analysis: 

Inovia placed a Carousel ad in 2020-06-17-2020-06-20, and got 275 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Inovia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Filipino  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Inovia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Inovia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-11-2020-06-18  2020-06-16-2020-06-17
During  4 days  8 days 2 days 
Like  275  0  6
Share  4  0  2
Comment  18  0  0

Advertising effectiveness is a direct manifestation of advertising. Inovia ‘s Top 1 ad received 275 likes, 4 shares, 18 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Inovia, helping Inovia to grasp the ad data more clearly.