Top Ads on Init

Init Background Introduction:

INIT yra didžiausia lietuviško kapitalo interneto ir televizijos paslaugas Lietuvoje teikianti įmonė.Prisijunk prie mūsų!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Init has been advertising and marketing on Facebook for many years. And Init has placed 36 of ads on the Facebook platform in the last month. In the past few years,Init has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Init on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Init. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Init.

BigSpy

1.Init Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Init  Init  Init
Page Categories  Cable & Satellite Company  Cable & Satellite Company  Cable & Satellite Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Init Marketing Objectives Analysis: 

Init has been operating in Cable & Satellite Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Init best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Init Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pasiūlymas galioja iki karantino pabaigos.  Pasiūlymas galioja sudarius 24 mėn. paslaugų teikimo sutartį. Pasiūlymas galioja sudarius 24 mėn. paslaugų teikimo sutartį. 
Ad Copy Text  Išskirtinis pasiūlymas – net 3 mėnesiai nemokamai, užsisakant paslaugas karantino laikotarpiu.  -  -
Link Description  Mūsų svetainėje naudojami slapukai, kad užtikrintume jums teikiamų paslaugų kokybę. Tęsdami naršymą jūs sutinkate su init.lt slapukų politika. Daugiau informacijos  Daugiau informacijos ->  Daugiau informacijos ->
Website Link  init.lt  init.lt  init.lt
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 100  113  113
Like 2  9  4

Init Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Init Top 1 ads got 2 likes. Init uses a sentence with the finishing touch title: “Pasiūlymas galioja iki karantino pabaigos.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Init shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Init should continue to optimize the ad content.

3.Init Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-29-2020-05-09  2020-02-28-2020-05-03  2020-02-28-2020-05-03
Landing Page Link  http://init.lt/menuonemokamai/  http://init.lt/menuonemokamai/?utm_source=Facebook.com&utm_medium=Banner&utm_campaign=2020_Facebook_AO&utm_content=menuonemokamai&fbclid=IwAR05tP-NPDKc4UHQkuZ7JBpIGiPLbJwdKaBNL60ypOXvOVCrZRLbRE14g00   http://init.lt/menuonemokamai/?utm_source=Facebook.com&utm_medium=Banner&utm_campaign=2020_Facebook_AO&utm_content=menuonemokamai

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Init are successful.

Init Creative Analysis: 

Init placed a Image ad in 2020-04-29-2020-05-09, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Init Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Lithuania  Lithuania
Language  Lithuanian  Lithuanian  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Init has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Init Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-29-2020-05-09  2020-02-28-2020-05-03  2020-02-28-2020-05-03
During  11 days  66 days 66 days 
Like  2  9  4
Share  1  0  1
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. Init ‘s Top 1 ad received 2 likes, 1 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Init, helping Init to grasp the ad data more clearly.