Top Ads on Infobip
Infobip Background Introduction:
A cloud mobile messaging platform, connecting enterprises to half of the world's population & serving 260,000 clients through 50+ offices on 6 continents.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Infobip has been advertising and marketing on Facebook for many years. And Infobip has placed 673 of ads on the Facebook platform in the last month. In the past few years,Infobip has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Infobip on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Infobip. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Infobip.
1.Infobip Top 3 Ads Basic Understanding
|Page Categories||Information Technology Company||Information Technology Company||Information Technology Company|
Infobip Marketing Objectives Analysis:
Infobip has been operating in Information Technology Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Infobip best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Infobip Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||START FOR FREE||INVEST IN HUMAN BONDS||INVEST IN HUMAN BONDS|
|Ad Copy Text||Reduce costs and improve customer satisfaction by providing better support - anytime, anywhere.||In times of uncertainty, opt for reliable express delivery of messages, alerts, and notifications wi...||In times of uncertainty, opt for reliable express delivery of messages, alerts, and notifications wi...|
|Link Description||Find out how Infobip can help.||Find out how Infobip can help.||Find out how Infobip can help.|
|Text Word Count||95||125||125|
Infobip Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Infobip Top 1 ads got 638 likes. Infobip uses a sentence with the finishing touch title: “START FOR FREE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Infobip shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Infobip should continue to optimize the ad content.
3.Infobip Top 3 Ads Creative Selection
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Infobip are successful.
Infobip Creative Analysis:
Infobip placed a Image ad in 2020-05-11-2020-06-19, and got 638 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Infobip Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Infobip has the best conversion in Singapore,Malaysia, and can advertise more in Singapore,Malaysia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Infobip Top 3 Ads Performance Display
|During||40 days||80 days||53 days|
Advertising effectiveness is a direct manifestation of advertising. Infobip ‘s Top 1 ad received 638 likes, 36 shares, 7 comments in just 40 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Infobip, helping Infobip to grasp the ad data more clearly.