Top Ads on InfoHealth

InfoHealth Background Introduction:

Somos o primeiro portal de notícias dedicado a informação sobre saúde no Brasil. Acreditamos ser possível mudar a cultura em relação ao cuidado com a saúde, trazendo informação e e conhecimento aos nossos leitores.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

InfoHealth has been advertising and marketing on Facebook for many years. And InfoHealth has placed 32 of ads on the Facebook platform in the last month. In the past few years,InfoHealth has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for InfoHealth on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for InfoHealth. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from InfoHealth.

BigSpy

1.InfoHealth Top 3 Ads Basic Understanding

   top1  top2  top3
Name  InfoHealth  InfoHealth  InfoHealth
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

InfoHealth Marketing Objectives Analysis: 

InfoHealth has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. InfoHealth best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.InfoHealth Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Novo coronavírus é encontrado em 88% das amostras de esgotos de BH  Novo surto de ebola é declarado na República Democrática do Congo, anuncia OMS N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Com os dados, será possível saber como está a ocorrência do vírus por região, o que pode direcionar a adoção ou não de medidas de relaxamento consciente do isolamento social.  Segundo o governo, foram registrados até agora 6 casos da doença, que incluem 4 mortes.  N/A
Website Link  infohealth.com.br  infohealth.com.br  infohealth.com.br
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

InfoHealth Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. InfoHealth Top 1 ads got 0 likes. InfoHealth uses a sentence with the finishing touch title: “Novo coronavírus é encontrado em 88% das amostras de esgotos de BH”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. InfoHealth shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. InfoHealth should continue to optimize the ad content.

3.InfoHealth Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-10-2020-06-15  2020-06-04-2020-06-15  2020-06-06-2020-06-15
Landing Page Link  https://infohealth.com.br/2020/06/06/novo-coronavirus-e-encontrado-em-88-das-amostras-de-esgotos-de-bh/  https://infohealth.com.br/2020/06/01/novo-surto-de-ebola-e-declarado-na-republica-democratica-do-congo-anuncia-oms/   https://infohealth.com.br/2020/06/05/pesquisadores-descobrem-que-coronavirus-infecta-celulas-do-coracao/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by InfoHealth are successful.

InfoHealth Creative Analysis: 

InfoHealth placed a Image ad in 2020-06-10-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.InfoHealth Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Portuguese  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

InfoHealth has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.InfoHealth Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-15  2020-06-04-2020-06-15  2020-06-06-2020-06-15
During  6 days  12 days 10 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. InfoHealth ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for InfoHealth, helping InfoHealth to grasp the ad data more clearly.