Top Ads on Indigo, Chapters and Coles

Indigo, Chapters and Coles Background Introduction:

Indigo is Canada’s largest purveyor of ideas and inspiration to enrich your life.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Indigo, Chapters and Coles has been advertising and marketing on Facebook for many years. And Indigo, Chapters and Coles has placed 47 of ads on the Facebook platform in the last month. In the past few years,Indigo, Chapters and Coles has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Indigo, Chapters and Coles on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Indigo, Chapters and Coles. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Indigo, Chapters and Coles.

BigSpy

1.Indigo, Chapters and Coles Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Indigo, Chapters and Coles  Indigo, Chapters and Coles  Indigo, Chapters and Coles
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Indigo, Chapters and Coles Marketing Objectives Analysis: 

Indigo, Chapters and Coles has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Indigo, Chapters and Coles best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Indigo, Chapters and Coles Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Indigo, Chapters and Coles  Indigo, Chapters and Coles Indigo, Chapters and Coles 
Ad Copy Text  Get 25% OFF select Father's Day gifts at Indigo.ca. Order by June 12th for delivery to his doorstep.  Get 25% OFF select Father's Day gifts at Indigo.ca. Order by June 12th for delivery to his doorstep.  Mother's Day is just around the corner. Get a gift that will fill her day at home with sunshine. Ord...
Link Description  N/A  N/A  N/A
Website Link  www.chapters.indigo.ca  www.chapters.indigo.ca  www.chapters.indigo.ca
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 100  100  160
Like 17  33  24

Indigo, Chapters and Coles Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Indigo, Chapters and Coles Top 1 ads got 17 likes. Indigo, Chapters and Coles uses a sentence with the finishing touch title: “Indigo, Chapters and Coles”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Indigo, Chapters and Coles shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Indigo, Chapters and Coles should continue to optimize the ad content.

3.Indigo, Chapters and Coles Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-07-2020-06-10  2020-05-28-2020-06-04  2020-04-19-2020-05-01
Landing Page Link  https://www.chapters.indigo.ca/en-ca/fathers-day/deals/?s_campaign=paid-social-Facebook-Fday-ONPromo-Broad-All&fbclid=IwAR2mmCGUrAx8HrOMIEEz0CJLIkWSVlTdT4xL8fVljUxgcd2nGh6TBwntQYI  https://www.chapters.indigo.ca/en-ca/fathers-day/deals/?s_campaign=paid-social-Facebook-Fday-ONPromo-Broad-Books   https://www.chapters.indigo.ca/en-ca/mothers-day/books/?s_campaign=paid-social-Facebook-MDayGifting-BroadInterest-Books&fbclid=IwAR0muYND8CK6dTn_g2Rb1cFmAR7Rl8tk3I3F-5xZ2tv-iAfohheIPq8aMOo

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Indigo, Chapters and Coles are successful.

Indigo, Chapters and Coles Creative Analysis: 

Indigo, Chapters and Coles placed a Carousel ad in 2020-06-07-2020-06-10, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Indigo, Chapters and Coles Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Indigo, Chapters and Coles has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Indigo, Chapters and Coles Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-10  2020-05-28-2020-06-04  2020-04-19-2020-05-01
During  4 days  8 days 13 days 
Like  17  33  24
Share  2  1  3
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Indigo, Chapters and Coles ‘s Top 1 ad received 17 likes, 2 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Indigo, Chapters and Coles, helping Indigo, Chapters and Coles to grasp the ad data more clearly.