Top Ads on Indiegogo

Indiegogo Background Introduction:

Always moving forward, Indiegogo is the place to discover new and emerging tech, design and innovation — before it goes mainstream.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Indiegogo has been advertising and marketing on Facebook for many years. And Indiegogo has placed 4960 of ads on the Facebook platform in the last month. In the past few years,Indiegogo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Indiegogo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Indiegogo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Indiegogo.


1.Indiegogo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Indiegogo  Indiegogo  Indiegogo
Page Categories  Brand  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Indiegogo Marketing Objectives Analysis: 

Indiegogo has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Indiegogo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Indiegogo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A Scanner That Will NOT Make You Go Crazy!  You've been experiencing sound all wrong! Zaman Tüneli Fotoğrafları 
Ad Copy Text  Those old photo albums? ✅ Scanned & Crystal-Clear That 300-page Textbook you can't check out of th...  Who would ever imagine such crazy times?! Only a few months ago we were attending shows and demoing...  Shipping to Early backers next week. #pwnage #ultracustom #uc #wirelessmouse...
Link Description  Scan a page every second with our patented 'curve-flatten' technology  N/A  Shipping to Early backers next week. #pwnage #ultracustom #uc #wirelessmouse #computer #gamingmouse #gamingsetup #geeklife #pcmasterrace #keyboards #rgb #rgblights #battlestations #desksetup #deskgoals #workstation #tech #technology #gaminggear #industrialdesign #productdesign #overclock #setupinspiration
Website Link
Text Word Count 407  569  330
Like 574  1055  727

Indiegogo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Indiegogo Top 1 ads got 574 likes. Indiegogo uses a sentence with the finishing touch title: “A Scanner That Will NOT Make You Go Crazy!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Indiegogo shared 407 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Indiegogo should continue to optimize the ad content.

3.Indiegogo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-20-2020-06-19  2020-04-27-2020-06-19  2020-03-29-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Indiegogo are successful.

Indiegogo Creative Analysis: 

Indiegogo placed a Video ad in 2020-05-20-2020-06-19, and got 574 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Indiegogo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom,Indonesia  United States  Iceland,Belgium,Canada...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Indiegogo has the best conversion in United Kingdom,Indonesia, and can advertise more in United Kingdom,Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Indiegogo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-19  2020-04-27-2020-06-19  2020-03-29-2020-06-19
During  31 days  54 days 83 days 
Like  574  1055  727
Share  173  502  85
Comment  36  185  252

Advertising effectiveness is a direct manifestation of advertising. Indiegogo ‘s Top 1 ad received 574 likes, 173 shares, 36 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Indiegogo, helping Indiegogo to grasp the ad data more clearly.