Top Ads on Indican

Indican Background Introduction:

We are a food truck in Reykjavik serving Indian-Mexican street food. Follow us here to see where we are located!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Indican has been advertising and marketing on Facebook for many years. And Indican has placed 15 of ads on the Facebook platform in the last month. In the past few years,Indican has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Indican on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Indican. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Indican.


1.Indican Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Indican  Indican  Indican
Page Categories  Food Truck  Food Truck  Food Truck
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Indican Marketing Objectives Analysis: 

Indican has been operating in Food Truck for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Indican best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Indican Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pantaðu á netinu  Indican Indican - Indverskur matur - Mathöll Höfða - Bíldshöfða 9 
Ad Copy Text  Heimagerður indverskur matur Butter Chicken, hvítlauksflatbrauð, vöfflufranskar og margt fleira...  Butter Chicken + flatbrauð = klikkar ekki Vissir þú að þú getur einnig pantað matinn á heim...  Í dag má gera vel við sig! Kíktu á og pantaðu kvöldmatinn.
Link Description  Skoða matseðil  Butter Chicken + flatbrauð = klikkar ekki Vissir þú að þú getur einnig pantað matinn á heimasíðu okkar? Mathöll Höfði - Bíldshöfði 9  Indverskur veitingastaður sem býður upp á heimilismat frá norður Indlandi í Mathöll Höfða. Aðalrétturinn okkar er Butter chicken en við bjóðum einnig upp á Rétt stundarinnar og fjöldan allan af gómsætum hliðarréttum.
Website Link
Text Word Count 177  240  80
Like 6  79  19

Indican Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Indican Top 1 ads got 6 likes. Indican uses a sentence with the finishing touch title: “Pantaðu á netinu”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Indican shared 177 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Indican should continue to optimize the ad content.

3.Indican Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-14-2020-06-07  2019-10-28-2020-05-29  2020-01-03-2020-05-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Indican are successful.

Indican Creative Analysis: 

Indican placed a Carousel ad in 2020-05-14-2020-06-07, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Indican Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Iceland  Iceland
Language  Estonian  English  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Indican has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Indican Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-07  2019-10-28-2020-05-29  2020-01-03-2020-05-19
During  25 days  215 days 138 days 
Like  6  79  19
Share  1  7  3
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. Indican ‘s Top 1 ad received 6 likes, 1 shares, 0 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Indican, helping Indican to grasp the ad data more clearly.