Top Ads on Indianapolis Power & Light Company

Indianapolis Power & Light Company Background Introduction:

Indianapolis Power & Light Company provides retail electric service to more than 480,000 residential, commercial & industrial customers in central Indiana.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Indianapolis Power & Light Company has been advertising and marketing on Facebook for many years. And Indianapolis Power & Light Company has placed 13 of ads on the Facebook platform in the last month. In the past few years,Indianapolis Power & Light Company has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Indianapolis Power & Light Company on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Indianapolis Power & Light Company. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Indianapolis Power & Light Company.

BigSpy

1.Indianapolis Power & Light Company Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Indianapolis Power & Light Company  Indianapolis Power & Light Company  Indianapolis Power & Light Company
Page Categories  Public Utility Company  Public Utility Company  Public Utility Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Indianapolis Power & Light Company Marketing Objectives Analysis: 

Indianapolis Power & Light Company has been operating in Public Utility Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Indianapolis Power & Light Company best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Indianapolis Power & Light Company Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shop Memorial Day Sale!  Indianapolis Power & Light Company N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description    N/A  N/A
Website Link  iplmarketplace.com  iplmarketplace.com  iplmarketplace.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Indianapolis Power & Light Company Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Indianapolis Power & Light Company Top 1 ads got 0 likes. Indianapolis Power & Light Company uses a sentence with the finishing touch title: “Shop Memorial Day Sale!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Indianapolis Power & Light Company shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Indianapolis Power & Light Company should continue to optimize the ad content.

3.Indianapolis Power & Light Company Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-19-2020-05-25  2020-05-19-2020-05-25  2020-04-30-2020-05-11
Landing Page Link  https://iplmarketplace.com/  https://iplmarketplace.com/   https://iplmarketplace.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Indianapolis Power & Light Company are successful.

Indianapolis Power & Light Company Creative Analysis: 

Indianapolis Power & Light Company placed a Image ad in 2020-05-19-2020-05-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Indianapolis Power & Light Company Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Indianapolis Power & Light Company has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Indianapolis Power & Light Company Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-05-25  2020-05-19-2020-05-25  2020-04-30-2020-05-11
During  7 days  7 days 12 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Indianapolis Power & Light Company ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Indianapolis Power & Light Company, helping Indianapolis Power & Light Company to grasp the ad data more clearly.