Top Ads on Indian Motorcycle

Indian Motorcycle Background Introduction:

America's First Motorcycle Company - https://www.indianmotorcycle.com/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Indian Motorcycle has been advertising and marketing on Facebook for many years. And Indian Motorcycle has placed 175 of ads on the Facebook platform in the last month. In the past few years,Indian Motorcycle has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Indian Motorcycle on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Indian Motorcycle. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Indian Motorcycle.

BigSpy

1.Indian Motorcycle Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Indian Motorcycle  Indian Motorcycle  Indian Motorcycle
Page Categories  Motorcycle Dealership  Motorcycle Dealership  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Indian Motorcycle Marketing Objectives Analysis: 

Indian Motorcycle has been operating in Motorcycle Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Indian Motorcycle best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Indian Motorcycle Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Gregory Polaris, Indian Motorcycle of Little Rock  All the Style. All the Performance. Indian Latvija 
Ad Copy Text  Offer expires June 30th $5399 while they last! The Polaris Summer Sales Event is in full swing here ...  The choice of riders who make their own rules. #IndianChieftain #indianmotorcycle #ChooseWisely  Indian 2020 www.indian-motorcycle.lv/lv
Link Description  Offer expires June 30th $5399 while they last! The Polaris Summer Sales Event is in full swing here at Gregory Polaris. $5399 for a 2020 green or blue Sportsman 450 AWD (4x4) with a 500cc EFI engine and Independent Suspension. https://www.gregorypolaris.com/new-models/2020-polaris-industries-sportsman-450-ho-sage-green-27733257b  Choose Wisely  Indian 2020 www.indian-motorcycle.lv/lv
Website Link  www.facebook.com  ad.doubleclick.net  www.indian-motorcycle.lv
CTA    GET_QUOTE  LEARN_MORE
Text Word Count 331  95  39
Like 1765  1126  591

Indian Motorcycle Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Indian Motorcycle Top 1 ads got 1765 likes. Indian Motorcycle uses a sentence with the finishing touch title: “Gregory Polaris, Indian Motorcycle of Little Rock”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Indian Motorcycle shared 331 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Indian Motorcycle should continue to optimize the ad content.

3.Indian Motorcycle Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-04-2020-06-19  2020-04-27-2020-06-19  2020-05-31-2020-06-18
Landing Page Link  https://www.facebook.com/GregoryPolaris/?refid=28&_ft_=adid.6233325289726:qid.6837923678353942207:mf_story_key.-8190945903729567663:is_sponsored.1:ei.AI@AQKyk-3SRXMPqMN3KvAF_-ertMIzClW6MHcQGal0CtatrDGo-6p-1Mmc-DWMS2BTRTLY5tfeZAlvhjVqGONsNy_W:top_level_post_id.3079814422112463:content_owner_id_new.311435982283668:page_id.311435982283668:src.22:photo_id.3079806935446545:story_location.5:story_attachment_style.photo:view_time.1592077721:filter.h_nor:tds_flgs.3:actrs.311435982283668:page_insights.%7B%22311435982283668%22:%7B%22page_id%22:311435982283668,%22page_id_type%22:%22page%22,%22actor_id%22:311435982283668,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591283533,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3079814422112463%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:311435982283668,%22page_id%22:311435982283668,%22post_id%22:3079814422112463,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.indianmotorcycle.com/en-us/chieftain-dark-horse/?utm_source=facebook&utm_medium=social-paid&utm_content=imc_facebook_heavyweight_chieftaindarkhorse_us_social_interest_image_national_alpha_evergreen_0_0&utm_term=0&utm_campaign=polaris_indian_fy_2020_digitas   http://www.indian-motorcycle.lv/lv

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Indian Motorcycle are successful.

Indian Motorcycle Creative Analysis: 

Indian Motorcycle placed a Image ad in 2020-06-04-2020-06-19, and got 1765 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Indian Motorcycle Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States,Tunisia,Egypt...  Latvia
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Indian Motorcycle has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Indian Motorcycle Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-19  2020-04-27-2020-06-19  2020-05-31-2020-06-18
During  16 days  54 days 19 days 
Like  1765  1126  591
Share  144  36  79
Comment  78  36  6

Advertising effectiveness is a direct manifestation of advertising. Indian Motorcycle ‘s Top 1 ad received 1765 likes, 144 shares, 78 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Indian Motorcycle, helping Indian Motorcycle to grasp the ad data more clearly.