Top Ads on Incheon International Airport

Incheon International Airport Background Introduction:

Expect Exceptional! Incheon Airport official page. 여행의 시작과 끝, 인천공항 공식 페이지입니다.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Incheon International Airport has been advertising and marketing on Facebook for many years. And Incheon International Airport has placed 27 of ads on the Facebook platform in the last month. In the past few years,Incheon International Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Incheon International Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Incheon International Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Incheon International Airport.

BigSpy

1.Incheon International Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Incheon International Airport  Incheon International Airport  Incheon International Airport
Page Categories  Airport  Airport  Airport
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Incheon International Airport Marketing Objectives Analysis: 

Incheon International Airport has been operating in Airport for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Incheon International Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Incheon International Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  인천공항 Incheon  인천공항 Incheon Airport Incheon International Airport 
Ad Copy Text  We can overcome the current crisis together. Incheon Airport will always be here with you!  제2여객터미널의 유려한 곡선을 포착한 이 사진은 인스타그램 #에어그래피 ...  The airport that exceeds your expectations. 당신의 기대, 그 이상이 있는 공항. Expect ...
Link Description  Expect Exceptional! Incheon Airport official page. 여행의 시작과 끝, 인천공항 공식 페이지입니다.  제2여객터미널의 유려한 곡선을 포착한 이 사진은 인스타그램 #에어그래피 이벤트 당첨자 @ra_flia 님의 작품입니다. ⠀ 인천공항 인스타그램 공식 채널에서 진행 중인 #인천공항19주년 이벤트에 참여해 다음 에어그래피 당첨자의 주인공이 되어보세요 ⠀ 인스타그램 이벤트 참여하러 가기 >> http://bitly.kr/ZUNbsq1Y ⠀ ⠀ Look at the unique curves of Terminal 2. This is a piece by @ra_flia who was selected as a winner of #airgraphy event last month on Incheon Airport Instagram. ⠀ Visit our Instagram and check out many other contents ⠀ Link to Instagram >> http://bitly.kr/ZUNbsq1Y ⠀ #인천공항 #Incheonairport #ICNevent  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LIKE_PAGE    LIKE_PAGE
Text Word Count 90  726  162
Like 15152  1572  1392

Incheon International Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Incheon International Airport Top 1 ads got 15152 likes. Incheon International Airport uses a sentence with the finishing touch title: “인천공항 Incheon”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Incheon International Airport shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Incheon International Airport should continue to optimize the ad content.

3.Incheon International Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-14-2020-06-04  2020-03-31-2020-03-31  2019-03-28-2019-04-26
Landing Page Link  https://www.facebook.com/incheonairport/  https://www.facebook.com/352598114842688/posts/2281173135318500/   https://www.facebook.com/incheonairport/videos/1158767724285460/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Incheon International Airport are successful.

Incheon International Airport Creative Analysis: 

Incheon International Airport placed a Image ad in 2020-05-14-2020-06-04, and got 15152 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Incheon International Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  N/A  United States,Canada,France...
Language  Korean  Korean  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Incheon International Airport has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Incheon International Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-04  2020-03-31-2020-03-31  2019-03-28-2019-04-26
During  22 days  1 days 30 days 
Like  15152  1572  1392
Share  75  3  8
Comment  70  5  2

Advertising effectiveness is a direct manifestation of advertising. Incheon International Airport ‘s Top 1 ad received 15152 likes, 75 shares, 70 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Incheon International Airport, helping Incheon International Airport to grasp the ad data more clearly.