Top Ads on InVision

InVision Background Introduction:

The digital product design platform used to make the world’s best customer experiences.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

InVision has been advertising and marketing on Facebook for many years. And InVision has placed 80 of ads on the Facebook platform in the last month. In the past few years,InVision has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for InVision on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for InVision. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from InVision.

BigSpy

1.InVision Top 3 Ads Basic Understanding

   top1  top2  top3
Name  InVision  InVision  InVision
Page Categories  Web Designer  Web Designer  Web Designer
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

InVision Marketing Objectives Analysis: 

InVision has been operating in Web Designer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. InVision best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.InVision Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Read Our New Book  Designer? Learn Business Read Our New Book 
Ad Copy Text  Learn the language of business—to gain credibility with your business partners for better collabor...  Bring a business mind to design, and transform your career and company, with our new book by design ...  Learn the language of business—to gain credibility with your business partners for better collabor...
Link Description  Get the free book  Get the free book.  Get the free book
Website Link  designbetter.com  designbetter.com  designbetter.com
CTA  DOWNLOAD  DOWNLOAD  DOWNLOAD
Text Word Count 122  120  122
Like 18  11  36

InVision Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. InVision Top 1 ads got 18 likes. InVision uses a sentence with the finishing touch title: “Read Our New Book”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. InVision shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. InVision should continue to optimize the ad content.

3.InVision Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-24-2020-05-01  2020-04-13-2020-05-01  2020-04-13-2020-05-01
Landing Page Link  https://www.designbetter.co/business-thinking-for-designers  https://www.designbetter.co/business-thinking-for-designers   https://www.designbetter.co/business-thinking-for-designers

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by InVision are successful.

InVision Creative Analysis: 

InVision placed a Image ad in 2020-04-24-2020-05-01, and got 18 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.InVision Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Israel  Israel
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

InVision has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.InVision Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-24-2020-05-01  2020-04-13-2020-05-01  2020-04-13-2020-05-01
During  8 days  19 days 19 days 
Like  18  11  36
Share  3  1  3
Comment  1  0  1

Advertising effectiveness is a direct manifestation of advertising. InVision ‘s Top 1 ad received 18 likes, 3 shares, 1 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for InVision, helping InVision to grasp the ad data more clearly.