Top Ads on InDriver ES

InDriver ES Background Introduction:

inDriver la aplicación que te permite tomar el control de tus viajes y elegir el precio

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

InDriver ES has been advertising and marketing on Facebook for many years. And InDriver ES has placed 329 of ads on the Facebook platform in the last month. In the past few years,InDriver ES has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for InDriver ES on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for InDriver ES. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from InDriver ES.

BigSpy

1.InDriver ES Top 3 Ads Basic Understanding

   top1  top2  top3
Name  InDriver ES  InDriver ES  InDriver ES
Page Categories  Information Technology Company  Information Technology Company  Information Technology Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

InDriver ES Marketing Objectives Analysis: 

InDriver ES has been operating in Information Technology Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. InDriver ES best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.InDriver ES Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ahorra con inDriver!  ¡Descarga ahora inDriver! ¿Apretado en dinero después de la cuarentena? 
Ad Copy Text  inDriver es una nueva generación de transporte de pasajeros  ¿Tu servicio de transporte te sube el precio? ¡Hay un plan B! Ahorra con inDriver  Conduce con comodidad sin gastar una fortuna Establece tu propio precio para el viaje y ahorra diner...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  USE_MOBILE_APP
Text Word Count 60  83  140
Like 47  821  1140

InDriver ES Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. InDriver ES Top 1 ads got 47 likes. InDriver ES uses a sentence with the finishing touch title: “Ahorra con inDriver!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. InDriver ES shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. InDriver ES should continue to optimize the ad content.

3.InDriver ES Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-25-2020-06-19  2020-06-01-2020-06-18  2020-06-03-2020-06-17
Landing Page Link  http://play.google.com/store/apps/details?id=sinet.startup.inDriver  http://play.google.com/store/apps/details?id=sinet.startup.inDriver   https://play.google.com/store/apps/details?id=sinet.startup.inDriver&fbclid=IwAR2jCoO-\-\ZYoRQ2lop4ympCV91B-u68rV6MV03a_g80GihttSbEooiVXlLs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by InDriver ES are successful.

InDriver ES Creative Analysis: 

InDriver ES placed a Video ad in 2020-05-25-2020-06-19, and got 47 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.InDriver ES Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Venezuela,Colombia  Mexico  Mexico
Language  English  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

InDriver ES has the best conversion in Venezuela,Colombia, and can advertise more in Venezuela,Colombia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.InDriver ES Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-19  2020-06-01-2020-06-18  2020-06-03-2020-06-17
During  26 days  18 days 15 days 
Like  47  821  1140
Share  2  26  70
Comment  14  73  123

Advertising effectiveness is a direct manifestation of advertising. InDriver ES ‘s Top 1 ad received 47 likes, 2 shares, 14 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for InDriver ES, helping InDriver ES to grasp the ad data more clearly.