Top Ads on In The Know Beauty

In The Know Beauty Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

In The Know Beauty has been advertising and marketing on Facebook for many years. And In The Know Beauty has placed 50 of ads on the Facebook platform in the last month. In the past few years,In The Know Beauty has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for In The Know Beauty on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for In The Know Beauty. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from In The Know Beauty.

BigSpy

1.In The Know Beauty Top 3 Ads Basic Understanding

   top1  top2  top3
Name  In The Know Beauty  In The Know Beauty  In The Know Beauty
Page Categories  Show  Show  Show
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

In The Know Beauty Marketing Objectives Analysis: 

In The Know Beauty has been operating in Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. In The Know Beauty best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.In The Know Beauty Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cardi B shows off her natural body  Stylist uses fire to cut client's hair This hairstylist is a deep-waves expert 
Ad Copy Text  Cardi B shows what she looks like when she isn’t “sucking in”  Would you let a hairdresser set your hair on fire?  Deep-waves are the newest hair trend and we are obsessed
Link Description  N/A  N/A  N/A
Website Link  www.yahoo.com  www.yahoo.com  www.yahoo.com
CTA  LEARN_MORE  WATCH_MORE  LEARN_MORE
Text Word Count 67  51  57
Like 19800  87570  6061

In The Know Beauty Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. In The Know Beauty Top 1 ads got 19800 likes. In The Know Beauty uses a sentence with the finishing touch title: “Cardi B shows off her natural body”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. In The Know Beauty shared 67 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. In The Know Beauty should continue to optimize the ad content.

3.In The Know Beauty Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-09-2020-06-18  2018-10-22-2020-06-14  2020-05-31-2020-06-14
Landing Page Link  https://www.yahoo.com/video/intheknow/cardi-b-shows-off-her-175553624.html?ncid=facebook_tiltyahoov_lzbu44prtsg  https://www.yahoo.com/news/barber-uses-fire-style-hair-182949877.html?ncid=facebook_projecttil_a1ybbtzm9fa   https://www.yahoo.com/video/intheknow/hairstylist-deep-waves-expert-170917324.html?ncid=facebook_tiltyahoov_lzbu44prtsg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by In The Know Beauty are successful.

In The Know Beauty Creative Analysis: 

In The Know Beauty placed a Video ad in 2020-06-09-2020-06-18, and got 19800 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.In The Know Beauty Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

In The Know Beauty has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.In The Know Beauty Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2018-10-22-2020-06-14  2020-05-31-2020-06-14
During  10 days  602 days 15 days 
Like  19800  87570  6061
Share  439  105507  821
Comment  641  67895  904

Advertising effectiveness is a direct manifestation of advertising. In The Know Beauty ‘s Top 1 ad received 19800 likes, 439 shares, 641 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for In The Know Beauty, helping In The Know Beauty to grasp the ad data more clearly.