Top Ads on Imperial College Business School

Imperial College Business School Background Introduction:

We offer postgraduate business programmes, Executive Education and research expertise.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Imperial College Business School has been advertising and marketing on Facebook for many years. And Imperial College Business School has placed 139 of ads on the Facebook platform in the last month. In the past few years,Imperial College Business School has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Imperial College Business School on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Imperial College Business School. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Imperial College Business School.

BigSpy

1.Imperial College Business School Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Imperial College Business School  Imperial College Business School  Imperial College Business School
Page Categories  Community College  Community College  Community College
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Imperial College Business School Marketing Objectives Analysis: 

Imperial College Business School has been operating in Community College for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Imperial College Business School best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Imperial College Business School Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Imperial Digital Marketing: Customer Analytics and Engagement (Online) | Starts 23 June  MSc Strategic Marketing (online, part-time) Imperial Digital Marketing: Customer Analytics and Engagement | 2 Months, Online 
Ad Copy Text  Learn how to use marketing and customer data to deliver industry-leading ROI for your organisation. ...  Our MSc Strategic Marketing (online, part-time) is a two-year programme that will transform you into...  Learn the essentials of Imperial Digital Marketing: Customer Analytics and Engagement strategy and t...
Link Description  This program combines consumer insights and brand management with analytical tools enabling marketers to use technologies for their digital marketing strategy.  Find out more about the programme  This program combines consumer insights and brand management with analytical tools enabling marketers to use technologies for their digital marketing strategy.
Website Link  execed.imperial.ac.uk  www.imperial.ac.uk  execed.imperial.ac.uk
CTA  SIGN_UP  LEARN_MORE  APPLY_NOW
Text Word Count 149  155  163
Like 54  82  1

Imperial College Business School Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Imperial College Business School Top 1 ads got 54 likes. Imperial College Business School uses a sentence with the finishing touch title: “Imperial Digital Marketing: Customer Analytics and Engagement (Online) | Starts 23 June”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Imperial College Business School shared 149 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Imperial College Business School should continue to optimize the ad content.

3.Imperial College Business School Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-13-2020-06-18  2020-03-05-2020-06-18  2020-04-28-2020-06-18
Landing Page Link  https://execed.imperial.ac.uk/digital-marketing/index.php?utm_source=Facebook&utm_medium=Interest&utm_campaign=B-9614_WW_FB_INT_IDM_JUNE_20_Interest-FarEast&utm_content=Algo&utm_campaign_id=23845363045100536&utm_adset_id=23845363045120536&utm_placement=Facebook_Mobile_Feed&utm_ad_id=23845363045060536&fbclid=IwAR3yYx_FAOwI1nd_pMPmXHkweM49Xt8D_ocTQvEuaVgrSSJZF6Dmp54Ys4w  https://www.imperial.ac.uk/business-school/programmes/msc-strategic-marketing/?utm_adset=Retargeting-FB-Feed&utm_source=fb&utm_medium=cpc&utm_campaign=Launch_AllMarkets_MSc_StrategicMarketing-Retargeting&utm_content=Image-Feed&hsa_acc=456516371910504&hsa_cam=23844651124050209&hsa_grp=23844651123950209&hsa_ad=23844651123910209&hsa_src=fb&hsa_net=facebook&hsa_ver=3&fbclid=IwAR3jCMqlteQPdJLeFj1dIjCz4a_pPQn6hPzmlNG8n7uxLKlbwTzMRfI6KxU   https://execed.imperial.ac.uk/digital-marketing/index.php?utm_source=Facebook&utm_medium=Interest&utm_campaign=B-9614_WW_FB_INT_IDM_JUNE_20_Interest-International&utm_content=school+-+Copy&utm_campaign_id=23845370967940536&utm_adset_id=23845370967930536&utm_placement=Facebook_Mobile_Feed&utm_ad_id=23845371000300536&fbclid=IwAR17z_Uu4l7OF-vhQU89mGqADSVC3fEvRUbQMhtWEgcjSvKZFkCjmjFdZYE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Imperial College Business School are successful.

Imperial College Business School Creative Analysis: 

Imperial College Business School placed a Image ad in 2020-05-13-2020-06-18, and got 54 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Imperial College Business School Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece,Malaysia,Jordan...  United Arab Emirates  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Imperial College Business School has the best conversion in Greece,Malaysia,Jordan..., and can advertise more in Greece,Malaysia,Jordan... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Imperial College Business School Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-18  2020-03-05-2020-06-18  2020-04-28-2020-06-18
During  37 days  106 days 46 days 
Like  54  82  1
Share  5  8  3
Comment  2  9  1

Advertising effectiveness is a direct manifestation of advertising. Imperial College Business School ‘s Top 1 ad received 54 likes, 5 shares, 2 comments in just 37 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Imperial College Business School, helping Imperial College Business School to grasp the ad data more clearly.