Top Ads on Imperfect

Imperfect Background Introduction:

Ugly produce to your door at a discount. Now in LA, Bay Area, Portland, Seattle, Chicago, Indy, Milwaukee, San Diego, Austin, San Antonio & Baltimore!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Imperfect has been advertising and marketing on Facebook for many years. And Imperfect has placed 303 of ads on the Facebook platform in the last month. In the past few years,Imperfect has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Imperfect on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Imperfect. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Imperfect.


1.Imperfect Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Imperfect  Imperfect  Imperfect
Page Categories  Community  Community  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

Imperfect Marketing Objectives Analysis: 

Imperfect has been operating in Community for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Imperfect best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Imperfect Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We Asked 5 Stressed-Out Moms To Try Supplements Designed To Keep Them Centered. Here’s What Happened.  Scary Mommy Save up to 40% on your weekly grocery bill! 
Ad Copy Text  We’re all experiencing a tremendous amount of firsts and adapting.  I wish they'd had this when I was breastfeeding.  Eat healthy. ✅ Save money. ✅ Help save the planet. ✅Get your weekly veggies delivered straight...
Link Description  We asked five busy, stressed-out moms to test out Stressballs and give us the honest scoop on if these supplements are the real deal in relaxation.  I wish they'd had this when I was breastfeeding.  We sell ugly produce in a box at huge discounts to your grocery store!
Website Link
Text Word Count 68  48  114
Like 1551  78600  370

Imperfect Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Imperfect Top 1 ads got 1551 likes. Imperfect uses a sentence with the finishing touch title: “We Asked 5 Stressed-Out Moms To Try Supplements Designed To Keep Them Centered. Here’s What Happened.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Imperfect shared 68 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Imperfect should continue to optimize the ad content.

3.Imperfect Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-16-2020-06-18  2019-04-13-2020-06-18  2020-06-06-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Imperfect are successful.

Imperfect Creative Analysis: 

Imperfect placed a Image ad in 2020-06-16-2020-06-18, and got 1551 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Imperfect Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Imperfect has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Imperfect Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2019-04-13-2020-06-18  2020-06-06-2020-06-18
During  3 days  433 days 13 days 
Like  1551  78600  370
Share  59  49329  89
Comment  11  19853  56

Advertising effectiveness is a direct manifestation of advertising. Imperfect ‘s Top 1 ad received 1551 likes, 59 shares, 11 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Imperfect, helping Imperfect to grasp the ad data more clearly.