Top Ads on Impact de Montréal

Impact de Montréal Background Introduction:

Page officielle Facebook de l'Impact de Montréal. Official Facebook page of the Montreal Impact

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Impact de Montréal has been advertising and marketing on Facebook for many years. And Impact de Montréal has placed 43 of ads on the Facebook platform in the last month. In the past few years,Impact de Montréal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Impact de Montréal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Impact de Montréal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Impact de Montréal.

BigSpy

1.Impact de Montréal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Impact de Montréal  Impact de Montréal  Impact de Montréal
Page Categories  Stadium, Arena & Sports Venue  Stadium, Arena & Sports Venue  Stadium, Arena & Sports Venue
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Impact de Montréal Marketing Objectives Analysis: 

Impact de Montréal has been operating in Stadium, Arena & Sports Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Impact de Montréal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Impact de Montréal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  L'Impact Montréalais  10 mars IMFC v Olimpia Match d'ouverture MLS à Montréal 
Ad Copy Text  L'Impact Montréalais, this is a story about roots that reach far and wide. It’s a story about peo...  L’Impact de Montréal en quarts de finale de la Ligue des champions au Stade olympique! ⚽???? Vi...  Le 29 février, le Stade olympique est à nous! Assiste à notre premier match de la MLS, les billet...
Link Description  N/A  Billets à partir de 30$  Billets disponibles
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 142  219  120
Like 658  422  202

Impact de Montréal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Impact de Montréal Top 1 ads got 658 likes. Impact de Montréal uses a sentence with the finishing touch title: “L'Impact Montréalais”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Impact de Montréal shared 142 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Impact de Montréal should continue to optimize the ad content.

3.Impact de Montréal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-03-15-2020-03-31  2020-03-03-2020-03-09  2020-02-29-2020-02-29
Landing Page Link  https://www.impactmontreal.com/fr/impactmontrealais?&utm_campaign=imfc-2020&utm_source=facebook&utm_medium=cpc&utm_content=qc_fr_dte_prospection-interest_sport-fans_fr_video-ad_sizzle-generique-15sec  https://impactmontreal.ticketpro.ca/?lang=fr   https://impactmontreal.ticketpro.ca/?aff=imfc&lang=fr

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Impact de Montréal are successful.

Impact de Montréal Creative Analysis: 

Impact de Montréal placed a Video ad in 2020-03-15-2020-03-31, and got 658 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Impact de Montréal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada,Netherlands  N/A  N/A
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Impact de Montréal has the best conversion in Canada,Netherlands, and can advertise more in Canada,Netherlands in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Impact de Montréal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-15-2020-03-31  2020-03-03-2020-03-09  2020-02-29-2020-02-29
During  17 days  7 days 1 days 
Like  658  422  202
Share  44  39  19
Comment  35  27  12

Advertising effectiveness is a direct manifestation of advertising. Impact de Montréal ‘s Top 1 ad received 658 likes, 44 shares, 35 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Impact de Montréal, helping Impact de Montréal to grasp the ad data more clearly.